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Will the future really be all that different?

​The end of the year is fast approaching and with it comes the slew of articles on the trends, transformations and technological advances that 2022 will bring. This week’s curated content takes a look at the fundamentals and asks the question: in a world that is ever changing, what will remain the same? ​Back to the Fundamentals: Seven principles of effective marketing communicationMarketing Week reminds us that the fundamentals of marketing communication will always be true because they’re based on how our brains work, not on how specific technology works.> Read the article​Is The Future Really All That Different? Most people’s vision of the future is based on what they’ve seen portrayed in popular culture and on the big screen. This shapes how we see technology and how it’ll change the world around us. Matt Desmier at Ted X Southampton reframs the question and thinks about what might stay the same. > Watch the Ted Talk​The Legacy Of Mattress Cash Fires: the good & the ugly in the last chapter of technologyDespite the hype that new tech will change the way businesses work, the fundamentals remain true:  to be successful you still have to find customers and sell your product or service at a profit. The past decade of tech ideas teaches us just that. > Read the article​

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​The end of the year is fast approaching and with it comes the slew of articles on the trends, transformations and technological advances that 2022 will bring. This week’s curated content takes a look at the fundamentals and asks the question: in a world that is ever changing, what will remain the same? 

Back to the Fundamentals: Seven principles of effective marketing communication

Marketing Week reminds us that the fundamentals of marketing communication will always be true because they’re based on how our brains work, not on how specific technology works.

> Read the article

Is The Future Really All That Different?

Most people’s vision of the future is based on what they’ve seen portrayed in popular culture and on the big screen. This shapes how we see technology and how it’ll change the world around us. Matt Desmier at Ted X Southampton reframs the question and thinks about what might stay the same.


> Watch the Ted Talk

The Legacy Of Mattress Cash Fires: the good & the ugly in the last chapter of technology

Despite the hype that new tech will change the way businesses work, the fundamentals remain true:  to be successful you still have to find customers and sell your product or service at a profit. The past decade of tech ideas teaches us just that.

> Read the article