Job Title: Product Marketing Manager (EMEA) – ICONIC GLOBAL BRAND – ADS
Location: London (Hybrid: Tues–Thurs office, Mon & Fri remote)
Duration: Mid June 2026 – Mid July 2027 (Maternity Cover)
Rate: £36.54 per hour (PAYE)
Team: Regional EMEA Marketing (approx. 30+ marketers; core team of 5)
Overview We are seeking a Product Marketing Manager to support YouTube Ads marketing across the EMEA region. This is an execution-focused role where you will take established regional strategies and bring them to life through integrated campaigns, content development, and event programs. You will work cross-functionally with product, sales, analytics, and creative teams to deliver impactful B2B marketing initiatives, while also contributing to broader campaign planning and performance optimisation.
Key Responsibilities
Campaign Execution & Management
- Execute medium- to large-scale integrated marketing campaigns across multiple channels (digital, social, events)
- Manage campaign timelines, deliverables, and stakeholder coordination
- Monitor campaign performance and optimise based on insights and analytics
Content & Creative Development
- Develop high-quality marketing content including campaign assets, scripts, and messaging
- Brief and manage external agencies to produce creative assets for YouTube campaigns
- Ensure content aligns with product positioning, brand voice, and regional strategy
- Support social media activations and visual asset creation
Event & Program Management
- Support and manage marketing events (e.g., YouTube festivals, regional activations)
- Coordinate event logistics, content, and stakeholder engagement
Market Research & Insights
- Conduct market and audience research to inform campaign strategy
- Partner with analytics teams to track performance metrics and generate actionable insights
- Translate data into compelling narratives and recommendations
Cross-functional Collaboration
- Work closely with Product, Sales, and Analytics teams to align marketing initiatives
- Contribute to go-to-market execution for new features and products
- Support regional marketing strategy through local market insights
Skills & Experience
Required:
- 4+ years of experience in marketing (B2B preferred; B2C also considered)
- Strong experience in campaign execution and project management
- Experience developing and managing integrated marketing campaigns
- Proven ability in content development and agency briefing
- Strong understanding of marketing metrics and performance analysis
- Excellent collaboration and stakeholder management skills
- Experience with Google Workspace tools; familiarity with AI tools
Preferred:
- Experience in digital or tech environments
- Familiarity with YouTube or digital advertising platforms
- Experience in social media campaign management
- Strong creative judgment and storytelling ability
Key Competencies
- Product positioning and brand messaging
- Consumer behavior understanding
- Campaign and project management
- Data analysis and insight generation
- Go-to-market execution
- Communication and storytelling
Working Style
- Hybrid working model (3 days in office)
- Collaborative, fast-paced environment
- Execution-focused role (not a people management position)
Apply for this position