Digital Marketing Manager – Performance & Demand Generation – GLOBAL TECH BRAND
London, UK (Hybrid – a few days per month onsite)
- Duration: 12 months
- Start Date: ASAP
- Hours: 40 hours per week (flexibility required for global calls after 5pm)
- Rate: £44.23 per hour PAYE
Role Summary
The Digital Marketing Manager is responsible for designing, scaling, and optimising high?impact paid media and performance marketing programs that drive quality traffic, leads, and enterprise?level demand at scale. This role operates across global and regional programs, partnering closely with cross?functional stakeholders to deliver integrated, measurable growth initiatives.
This position sits within the Business Messaging team, and plays a critical role in shaping how enterprise and high?value businesses are acquired through digital channels.
The ideal candidate is a senior, hands-on digital performance marketer with strong analytical skills, proven experience in B2B enterprise demand generation, and the ability to operate autonomously within a fast-moving, lean team.
Key Responsibilities
Performance & Demand Generation
- Design, activate, and scale paid media programs across Meta Ads, LinkedIn, and Google Ads to drive high?quality enterprise traffic and leads
- Support full?funnel digital journeys, connecting awareness, demand generation, and conversion programs
- Manage paid search using AI, automation, and smart bidding, including app install campaigns
- Activate and optimize multi?channel ABM strategies targeting high?value accounts and personas
Digital Events & Campaign Delivery
- Own promotional strategies for global virtual event programs, from small webinars to large?scale digital experiences
- Manage end?to?end campaign execution, from ideation and planning to reporting and optimisation
- Oversee agency delivery, ensuring accuracy, quality, and on?time execution
- Ensure exceptional campaign delivery across creative, ad formats, platform innovation, QA, and optimization
Measurement, Analytics & Optimization
- Own campaign tracking and ensure robust digital measurement frameworks are in place
- Deliver comprehensive reporting and actionable insights for optimization
- Collaborate closely with analytics, data science, and measurement teams to build and refine channel?level reporting
- Continuously review and optimize digital GTM processes
- Lead segmentation testing, audience deep dives, and performance experimentation
CRO, SEO & Experimentation
- Innovate and test at landing page, form, and funnel level to improve conversion rates
- Support SEO initiatives for traffic growth and new prospect acquisition
- Own the testing and learning agenda, driving continuous improvement through experimentation
- Apply AI tools and methodologies to improve marketing efficiency and operational speed
Stakeholder Collaboration
- Partner with marketing, sales, product marketing, and leadership teams to deliver insights and recommendations
- Translate data into clear narratives that inform growth roadmaps and strategic decisions
- Work comfortably across time zones and manage multiple complex projects simultaneously
Required Experience & Skills
- 7–10 years of experience in performance marketing, ideally within B2B SaaS, Technology, agency, or high-growth environments
- Strong enterprise B2B acquisition background (consumer-led or D2C experience alone is not suitable)
- Hands?on expertise managing paid media across Meta, LinkedIn, and Google Ads
- Proven experience running digital event programs, including webinars, livestreams, and virtual events
- Familiarity with platforms such as SplashThat, ON24, or RainFocus (preferred)
- Experience managing agencies and digital marketing budgets
- Strong understanding of MarTech / AdTech, including:
- Data enrichment
- Lead routing and management
- Automation, nurture, personalization, and monetisation
- Proficiency with analytics and reporting tools such as Google Data Studio (Looker), Salesforce, and campaign analytics platforms
- Strong project management, communication, and stakeholder management skills
- Comfortable operating with ambiguity in a fast-paced, global environment
- Spanish or Portuguese language skills are a plus
Candidate Profile
- Strategic thinker with strong analytical capabilities
- Highly autonomous, proactive self?starter who requires minimal oversight
- Comfortable spot?checking agency output while leading programs independently
- Able to balance hands?on execution with strategic program ownership
- Curious, experimental mindset with a passion for innovation and AI?driven marketing
Why This Role?
- Work at the forefront of Business Messaging and AI-driven marketing
- Support growth initiatives for one of the world’s most widely used platforms
- Opportunity to build playbooks, shape strategy, and create processes that don’t yet exist
- High exposure to global, enterprise?level marketing initiatives in a rapidly evolving space
Apply for this position