You chose: THE LONDON HOMELESS COLLECTIVE
In the true spirit of giving, we decided to donate to a charity this holiday season instead of sending physical Christmas cards. As usual, we invited you, our valued community, to help us choose which cause to support—and the response was incredible. Thank you!

After counting the votes, we’re thrilled to announce that The London Homeless Collective was selected as the recipient of our Christmas donation. This remarkable organisation is a movement of more than 25 charities, all working tirelessly to support people experiencing homelessness in London. Their work reflects the needs and diversity of our great city, and we’re honoured to contribute to their mission.
At CMG, we believe in making a meaningful difference—whether that’s through our work helping organisations build exceptional teams or by supporting causes that align with our values as a B Corp™ certified, women-owned business.
Here’s to continued collaboration and shared success in 2025.
About the LHC
The London Homeless Collective (LHC) is a movement of more than 25 charities that help people experiencing homelessness in London. Together, each of the member charities reflect the needs and diversity of the city.
Some member charities are committed to campaigning for housing rights, while others focus on outreach in local communities, or supporting individuals with specific needs. Member charities include: AKT, Centre Point, Crisis, The Salvation Army and many others.
Find out more or get involved at https://londonhomelesscollective.org or donate at https://www.justgiving.com/londonhomelesscollective
Why this matters to us
As a B Corp certified and women-owned business, we’re committed to creating a positive impact in the world—whether that’s through sustainable recruitment practices, championing diversity, or supporting causes that matter most.
Making this donation isn’t just a gesture—it’s a reflection of our “people-first” values. By supporting charitable causes, we honour our commitment to being a force for good and give back to the communities that need it most.
Thank you once again for being part of our community. Your continued support enables us to deliver on our commitments and give back in meaningful ways.