Senior Field Marketing Manager

Senior Field Marketing Manager – ICONIC Global Tech Brand
Location: UK & Ireland (UKI)
Full time, 12 month role 
Rate: £39.87 per hour
Working Pattern: Hybrid (up to 3 days per week on-site)

Role Overview
The Senior Field Marketing Manager will own the field marketing strategy and execution for the UKI Financial Services (FSI) market. This role is accountable for driving demand generation, pipeline growth, and measurable revenue impact across priority customer segments and net-new target accounts.
As the single-threaded marketing lead for UKI FSI, you will orchestrate integrated go-to-market initiatives across events, digital, content, PR, partner marketing, and sales, ensuring all marketing activity is tightly aligned to commercial outcomes.

Key Responsibilities
Field Marketing Strategy & Execution

• Develop and execute a comprehensive UKI FSI field marketing strategy aligned to regional and global priorities
• Own end-to-end planning, execution, and optimisation of field programs with a clear focus on pipeline creation and acceleration

Demand Generation & Pipeline Growth

• Plan and deliver high-impact programs including:
  • Field and industry events
  • Integrated campaigns
  • ABM/ABX motions
  • Executive engagement programs
  • Partner-led initiatives
• Drive new pipeline generation, opportunity progression, and deal acceleration

Single-Threaded Market Leadership

• Act as the central marketing owner for UKI FSI, coordinating across:
  • Field marketing
  • Persona and industry marketing
  • Digital and demand teams
  • Content and PR
  • Partner marketing
  • Customer advocacy
• Ensure a cohesive, revenue-driven go-to-market motion across all channels

Sales Partnership

• Partner closely with FSI Sales leadership and account teams to understand:
  • Territory and account plans
  • Pipeline gaps
  • Priority deals and growth opportunities
• Ensure marketing investment directly supports sales objectives, priority accounts, and key opportunities

Events & Customer Engagement

• Lead end-to-end execution of:
  • Flagship field events
  • Trade shows
  • Executive roundtables
  • Customer engagement programs
• Oversee messaging, positioning, logistics, promotion, and post-event follow-up to maximise impact and ROI

Cross-Functional Go-to-Market Collaboration

• Collaborate with product marketing, demand generation, digital, PR, and partner teams to localise messaging and content
• Maintain consistent, compelling storytelling across all customer touchpoints

Partner & Channel Marketing

• Work with strategic partners to design and execute joint marketing initiatives
• Support co-selling motions and expand reach within the FSI ecosystem

Insight, Measurement & Optimisation (Non‑negotiable skill)

• Leverage market insight, customer feedback, and competitive intelligence to inform strategy
• Track, analyse, and report on program performance, ROI, and key marketing metrics
• Use data to optimise programs, scale what works, and inform future planning

Stakeholder & Vendor Management

• Provide clear direction to internal teams and external agencies/vendors
• Ensure delivery is on time, on budget, and on brand

Required Qualifications & Experience
Professional Experience

• 7+ years experience in field marketing, demand generation, or related B2B marketing roles
• Strong background in enterprise technology and/or SaaS environments
• Proven track record of delivering programs that drive measurable pipeline and revenue impact
• Experience working closely with enterprise sales teams in complex, multi-stakeholder sales cycles

Skills & Capabilities

• Strategic and analytical thinker with the ability to translate business goals into executable plans and KPIs
• Strong project management skills with the ability to manage multiple programs and stakeholders simultaneously
• Excellent communication and influencing skills across Sales, Marketing, Partners, and Leadership
• Comfortable operating strategically and hands-on, from planning through execution and performance analysis

Nice to Have

• Experience marketing to Financial Services (banking, insurance, asset management)
• Strong alignment with Sales and Business Development teams
• Journey-based and lifecycle campaign experience
• Proven ability to measure and report ROI
• Experience with Salesforce, Sigma, and Marketo (email marketing)
• Partner marketing and account-based marketing (ABM) experience, pulling from multiple internal teams
• Experience with annual and financial year planning