Marketing Manager
Location: London
Length: 3m
Rate: £45 – £50.72 per hour (Inside IR35)
Hours: 9am – 6pm
This client is a market leader in the homestays hospitality sector, allowing you to book anything from a short stay in some of the world’s most unique vacation rental properties to a longer stay in a townhouse in London via their platform.
Responsibilities:
In partnership with country and regional marketing leads, develop, drive and support marketing strategy development and planning ensuring alignment with regional & global priorities.
Acutely understand the business, consumer, and markets across EMEA to help inform and write business cases for marketing investment.
Proactively identify opportunities and challenges to accelerate growth across regional markets based on in-depth data analysis and consumer/market understanding to help make the business case for strategic recommendations.
Drive the internal communication on measurement between global, regional, and local teams to ensure information is shared and learnings are being applied.
Being the trusted thought partner to the Senior Marketing Lead, EMEA and country marketing leads to elevate the brand work across the region.
Influence the direction of existing marketing programs to ensure that they serve the needs of all markets, stakeholders, and our community.
Develop and maintain strong working relationships with support functions including but not limited to Business Operations, Data Science, Legal, Procurement, and Finance.
Skills:
- Develop local marketing plans for the Netherlands for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized earned media, community engagement, and brand health metrics.
- Collaborate across functions and regions, to develop highly effective, creatively excellent integrated marketing campaigns, including but not limited to advertising, social, digital, media strategy, execution, optimization, and program reporting.
- Enable and support localization, ensuring all marketing activities are locally relevant and personal, leveraging as possible existing strategies, content and plans for improved productivity.
- Oversight of the marketing calendar for owned channels across the Netherlands including email, landing pages, product environments, organic social and push notifications.
- Lead the management of local agency partners, fostering best-in-class and highly productive agency partnerships.
- Manage analytics and reporting for brand health and marketing activities working closely with global and regional marketing, internal media teams, FP&A, and marketing analytic teams.
- Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices to global, regional, and local internal and external partners.
- Manage and track brand marketing budgets and ensure effective budget use, meeting, or exceeding efficiency targets.
- Work with EMEA & Global finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations.
Experience
- 10+ years’ experience plus relevant education at marketing agencies or client-side marketing, with preference for at least 2 years in marketing on the client side in the consumer internet space of travel, design, technology, or lifestyle brands.
- Solid and proven leadership capabilities, and ability to build strong working relationships with a cross-functional team (inc. marketing, biz ops, finance, media etc.), and communicating across national boundaries a must.
- Strong analytical, quantitative, and strategic thinking skills
- Experience working in a regional team as part of a global organization and collaborating across multiple geographies.
- Willingness to approach projects with a can-do-attitude and develop a solution or approach where one does not exist.
- Proactive self-starter who is comfortable in a fast moving, fluid environment.
- Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives, while remaining focused and calm.
- An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, SEO, SEM, measurement & analytics, project / campaign, and agency management
- Solid project management skills including the ability to manage multiple projects simultaneously.
- Ability to lead, influence and work across organizational boundaries often without remit, with a track record of building excellent relationships with a broad range of peers.
- Passion for the client, travel, creativity and possessing an entrepreneurial spirit and strong problem-solving skills.
