Strategic Product Lead
Location: London
Length: 12m
Rate: £38 – £46.53 per hour (Inside IR35)
Hours: 8am – 5pm
This client is a well-known US based tech brand and media outlet. Established in the early 90’s this brand initially gained popularity as a search engine and web portal, providing users with a gateway to the internet and a variety of digital content. Today their online presence is still strong, and they offer a range of services including search, email, news, finance, and sports.
This is an exciting strategic role, sitting in the EMEA leadership team and working hand-in-hand with the commercial and editorial teams with our client.
The aim of this role is to build holistic strategic solutions for advertisers across its premium content brands and powerful advertising platforms, tapping into the wealth of our client’s 1st party data where applicable. Working with the US, this role is charged with developing and refreshing any materials needed for success locally. Creating a clear story that resonates in the UK market for each of our client’s Pillars – Consumer (editorial), Partnerships, DSP, and Xbox. As well as regular thought-leadership snapshots.
The key deliverables are to position our client as a relevant and strategic partner in-market, to think big picture, to connect the dots across the business and to simplify narratives.
Responsibilities include:
- Develop localised narratives for our various brands, products, editorial platforms, and creative solutions.
- Create sales collateral for our various editorial properties, including our client’s Mail, News and Finance Bolster strategic reputation in market with fresh and new thought leadership.
- Work with marketing to create the content for agency tentpole events – across all business pillars.
- Responsible for the quality of award entries Represent our client at industry events if needed.
- Work with partnerships and editorial on proactive and seasonal activation ideas.
- Drive and develop 1st party insights with the Research and Insights team.
- Producing quarterly thought-leadership from 1P and 3P data sources
- Link insights and planning work to compelling commercial activations – Ensuring a strong sense of ‘Why our client’.
Key skills required:
- A fascination with data, and what it tells you about behaviours, audiences, and culture Familiarity with GWI and Comscore data.
- Always asking the ‘so what’ behind a data point and linking findings back to commercial activations
- Being able to weave interesting and compelling narratives, with simplicity Product marketing experience preferable.
- An understanding of how agencies operate, the comms planning process.
Key Deliverables:
- Drive competitive sales strategies designed to accelerate revenue.
- Developing and refreshing our client’s narratives for our various products and creative solutions on a regular cadence
- Assisting with the creation of sponsorship packages
- Audience deep dives
- Speaking and engaging regularly with agencies and/or industry events
- Maintaining and growing industry relationships.
Personal Attributes:
- Self-motivated, keen to problem solve and find solutions to a varied array of business and client challenges.
- A thirst to delve deeper into the data, and to collaborate and find a compelling audience and/or creative solution.
- Ability to deal with ambiguity and provide clear direction in such circumstances.
- Ability to be effective in a matrix organisation and develop credibility with peers, senior executives, and sales staff.
- Driven, ambitious and a clear ability to prioritise and work to deadlines Strong communication skills – internal and external.
- Results focused – proven ability to implement complex strategies and working practices Passionate about customers and delivering the best content possible Proven strong inter-departmental working skill set and background.
