Public Relations

Public Relations

What is PR?

When developing brand engagement between businesses and consumers, third-party endorsements add depth and reality to a brand’s messaging, whilst reaching a potentially untapped market. Trusted insights offered by PR communications help build a relationship with target customers through content that resonates with audiences.

Quality PR communication builds trust with the consumer as the brand holds enough strength to be positively represented in the marketplace by an associated voice. When this content is organically placed within the realm of the consumer, the brand has earned their place to be represented through another media outlet.

Why is a PR campaign so important?

When company promotion stems from successful PR campaigns, the endorsing company will only promote material if it ties into these three areas of their readership as they have their own engagement metrics and community to build resonance with. Building an amazing brand that is then externally invested plays into the consumer’s natural narrative of media consumption, can play in the emotional interaction of the consumer’s buying process and continues to cut through the noise of paid advertisement.

Quality PR communication builds trust with the consumer as the brand holds enough strength to be positively represented in the marketplace by an associated voice. When this content is organically placed within the realm of the consumer, the brand has earned their place to be represented through another media outlet.

When endorsed through third-party insights, brand messaging is brought to life through relatable, and relevant, content that is placed to enrich a reader’s life. In these scenarios, the author will only receive a return on investment once there is increased readership, increased pageviews, and returning readers. These indicating consumer behaviours solidify the author’s trusted relationship through validating the quality of information that has been relayed.

As an organic approach to entering the consumer’s perspective, earned media adds to the emotional impact when influencing a consumer’s behaviours and buying decisions. Consumers are engaged with a soft introduction to a brand on a relevant and trusted platform that is promoting a company which would fall into the remit of their media community. Press releases, and blogs, related to the consumers interest offers the reader a naturally targeted approach and the choice to be exposed to such media. This freedom is rare to find in the current advertising space and naturally adds credibility to brand exposure.

What Does a PR Manager Do?

Among the many hats of the PR manager, from writer to editor, to public speaker, to liaison there lies a creative, engaging, reactive, proactive, fast-paced individual that snaps a pen to hand and types lucidly with precision and speed in the blink of an eye.

Key responsibilities include:
  • Planning publicity strategies and campaigns​

  • Writing and creating presentations and press releases

  • Organising and attending promotional events such as exhibitions, press conferences, tours

  • Publicly speak as a brand representative at interviews, press conferences, and exhibitions

  • Deliver potential promotional opportunities

  • Update on current campaign progress

  • Analyse media coverage

  • Liaise with clients, managers and journalists

​The Future of PR

A brand's ability to tell a story, to gain trust from an audience, to overcome fake news, to establish a strong reputation is still as important as ever. Public relations, advertising and marketing are intrinsically intertwined as the silos of the marketing department come down. The need for multi-skilled PR professionals who are adept with social media and can turn their quick wit to content marketing and infuse their work with market research are highly sought after. This cross discipline approach has been mirrored in the move of PR agencies to rebrand into an integrated agency to support traditional PR and services beyond.

Farringdon, St Pauls