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What are the champions of marketing and digital recruitment doing differently?

  • by Career Moves Team
  • 6 Jan 2016

In November 2015, our PR & Marketing division was named Best Client Side Team at the Marketing and Digital Recruitment Awards. As winners of the category we have recently contributed to the Colleague Software white paper exploring what we did differently to win the award and what digital recruitment companies need to do differently in 2016.

Here's a look at what we had to say. You can read the full white paper on the Colleague website.

What did you do differently to win the category?

Since the company was founded in 1987, we’ve built a reputation for our excellent client and candidate experience. For us, it’s not enough to simply act as a supplier agency. Instead we focus on acting as a recruitment partner to our clients and candidates. By getting to know a client’s business, what they do, what they stand for and who they want to work with, we can tailor our services to suit their needs and objectives. This enables us to build and nurture strong relationships, which keeps clients coming back to work with us time and time again. What’s more, we take the time to understand our candidates, getting under the skin of their passions, ambitions and skills. We meet each and every person who registers with us, meaning we can take care of some of the hard work for our clients by establishing suitability for a role in terms of skills as well as cultural fit within an organisation.

What do marketing and digital recruitment companies need to do differently in 2016?

In today’s digital world, it’s no longer enough to be doing the basics when it comes to having an online presence and using innovative recruitment methods, particularly when you’re working with the best digital and marketing in-house and agency teams. In 2016 we think we’ll see:

  • More consultancies will move to mobile responsive websites – We’ve recently launched a new, fully mobile responsive website and with good reason. Not only do users now expect to be able to access websites on the go, but search engines are likely to penalise sites, making it harder for people to find you.
  • Partnering with clients and candidates – Perhaps not something new, but in today’s digital world, something that can be easily forgotten. With a whirlwind of emails, online adverts and social media posts, going back to basics when it comes to relationship building could really set you apart from competitors in today’s market.
  • Training consultants – The world of digital marketing is so fast moving that it’s crucial that companies support consultants to build their knowledge and awareness of trends. For example, programmatic, content and mobile marketing have been huge for 2015 and will continue to grow so consultants need to know their stuff.

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