Career Moves



Daniel Seymour Career Moves Ask the PR Stars

Ask the PR Stars: How can I break into a new sector?

  • by Daniel Seymour
  • 11 Mar 2016

I’ve gained experience in one sector of PR, but I’m more interested in other areas. How difficult will it be to break into a difference sector?

PR is an extremely varied industry which spans an incredibly wide range of sectors. With PR being present in most organisations and industries, your PR career could take you in all sorts of different directions. 

At the beginning of your career, it’s easy to feel like you might be pigeon holed into one sector without having the opportunity to explore other areas. It can also be really daunting to step outside of your comfort zone and take the plunge into exploring something new.

At Career Moves PR, Marketing & Digital, we’re often asked advice on how to transition from one sector of PR into another, so here’s a round up of our Top 5 Tips!

  • Be realistic – If you’re making a big leap into a sector that doesn’t directly relate to where your current experience lies, then be realistic in your approach to finding a new role. It’s likely this change isn’t going to happen overnight and you may have to make some sacrifices in terms of salary/role title in order to steer your career in the direction you really want.
  • Communicate – If you have a good working relationship with your current employer, and you can communicate your career goals with them openly, they may be able to help you gain some initial exposure to the sector you want to operate in. For example, in an agency environment, perhaps you could provide support on a different account outside of the sector you currently work within or your employer may be able to support your transition to another area of the business.
  • Do your research – If you have a specific sector in mind, you’ll need to show you’ve taken the initiative to develop your knowledge about the industry outside of where your current experience lies.  Try and research the main organisations that operate within the sector and keep up-to-date with current trends and issues in order to give you the edge on other candidates.
  • Network – Don’t rely on job applications alone in this situation. It’s important to try and utalise your existing network of contacts to help you secure a new role and also proactively reach out to professionals that may provide you with key advice or a way in to a new sector. Attending industry related events could give you the opportunity to speak to someone new and leave a lasting impression which may open the door to a new opportunity.
  • A tailored approach – It may be that for each role, you’ll need to tailor your CV to draw out your most relevant experience or qualities. At Career Moves, we’re always on hand to give you advice on your CV and how to make it stand out. We also know each of our clients’ values and what they’re looking for, so are in the best position to advice you on how best to present yourself.

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