2016’s TV Ad Campaign Highlights
- by Emily Hale
- 15 Dec 2016
As we’re now nearing the close of 2016 and all about Christmas, Career Moves decided to take a look back at some of the more memorable TV campaigns throughout the past year. It was difficult to narrow this down after a fantastic year of ads from the likes of Cadburys weirdly funny ‘Taste Like This Feels’ grizzly bear, to Ikea’s heart-wrenching & bright lights ‘Welcome Home’, but here’s a few of our top picks:
In Lloyds Bank first ad of 2016 released in March entitled ‘For Your Next Step’ - the infamous black horse takes the centre focus as it carries us through pivotal moments in people’s lives from first babies to first kisses. It does so to the background of piano cover & poignant version of ‘Mad World’ by Jennifer Ann. Following the emotional 250th anniversary ad in 2015, Lloyds holds on to that emotion but now looks forwards rather than into the past.
In 2015 Dave first epically strutted his stuff in his rather fabulous heels, in an ad featuring Mrs O & The Pussycat Dolls’ hit song ‘Don’t Cha’, following his great savings on his Car Insurance. Over a year on in April 2016 we see Dave vs Colin (with an interjection from Gary!) in their Epic Dance Off. Colin has made savings on his Home Insurance & is determined to show he feels more epic than Dave utilising his pole dancing & worm-y moves against Dave’s bootylicous boogying. With just shy of a million views on YouTube, the success of #EpicDanceOff has continued into their #EpicSquads released in September.
Agency: Red Brick Road
This parody of the Backstreet Boys song ‘Everybody’ entitled ‘ManBand’ is the third instalment of the all singing & super catchy Just Eat adverts. Released back in May, original lyrics are replaced with Chinese takeaway fave foods such as ‘chicken satay’ & ‘king prawn chow mein’, and the clip finishes with the delivery man singing ‘oh my gosh I’m back again’. These ads have been part of the ‘mini-fist-pump feeling’ campaign, and this one alone has nearly 3 million views on YouTube.
Agency: AMV BBDO
Released in June and following on from humorous campaigns featuring Katie Price, Noel Edmonds, and Vinnie Jones, James Blunt presents his ‘dream world’ if he won the lottery. Here we see Blunt’s desire to tell the world they’re beautiful utilising his 2005 hit ‘You’re Beautiful’ in every mirror & screen he can. Lotto’s message here is aptly summarised in the hashtag #PleaseNotThem
EE Apple Music
Agency: Saatchi & Saatchi London
Featuring Kevin Bacon & Britney Spears, EE launch their first campaign celebrating their partnership with Apple Music. Kevin is listening to Olly Murs on Apple Music on his EE phone dressed in jeans & t-shirt ‘Olly’ style, before swapping for James Bay, a hat & guitar; finally finishing up in Britney Spears infamous red latex suit with ‘Oops I did it again’ playing. Unfortunately for Kevin, this is the moment he runs in Britney who tells him off for borrowing out of her wardrobe. Kevin’s response? ‘Oops, I did it again’….
Agency: Grey London
Lucozade Sport’s Made to Move campaign released recently in September, is a new campaign aimed at getting 1 million more people exercising by 2020. This ad staged in one of London’s biggest estates (Thamesmead) with soundtrack ‘Crank It (Woah!)’ by Kideko feat. George Kwali, Nadia Rose & Sweetie Irie, is the first step in that plan. Further campaigning has been aimed at bus stops with the ‘Wait Training’ where usually seated & waiting future passengers can get involved in an interactive speedy workout.
Amazon Prime’s latest campaign was introduced in November before Black Friday. In it we see two old friends, a Christian Vicar and Muslim Imam, catching up over a cup of tea. Following the meet, both have the same idea to purchase a solution – knee supports - for their friend’s bad knees via Amazon Prime. We see the pair receive the items the next day. The advert was developed over months to ensure the right story was created, as a sensitive subject for some in the current political climate.