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CRM Lead

Job description

CRM Manager – Ecommerce
Location – London
Salary is competitive

Our client is a market leader in their specialist field, within the drinks industry, who are looking for an experienced CRM Lead to join their team.    This exciting role sits in the Brand & Marketing Team with a clear purpose to unleash the power of their database that is filled with professionals from across the global coffee industry.  The focus of the role will be to manage our CRM platform, generating new ways to contact our customers, reporting on the Sales & Marketing funnel, analysing user data to build unique segmentations, and taking the lead in the implementation of email marketing plans.
 
The role requires technical understanding of CRM software, (e.g. Salesforce, Agile, Hubspot, or similar) and building email marketing campaigns in ESPs ( e.g. Mailchimp, Klaviyo, Pardot etc).
 
Responsibilities Include:
  • Responsible for ensuring day to day functionality of the CRM System; Salesforce.
  • Managing and maintaining the quality of the database.
  • Implementing complex email campaigns through our Email Marketing Tools e.g. Klaviyo and/or Pardot.
  • Helping the business to get maximum value from the tools available and embedding best practice across the team.
  • Support the Digital & Performance Lead in the design and segmentation of email campaigns to drive engagement with prospects and existing customer
  • Develop and maintain sales reporting KPIs.
  • Using Salesforce and Pardot tools to create powerful reporting dashboards to evaluate sales and pipeline marketing campaign performance.
  • Create reports that go deeper to understand areas for improvement and strengths (i.e. geography, customer type, lead source, sales process, sales assets etc).
  • Collaborating with our Business Intelligence team to connect data sources to better understand our customers.
  • Monitor key digital metrics to help the team continually improve our marketing.
  • Analysis of data and providing insights
 
In order to be considered:
  • Minimum of 3 years CRM experience ideally gained within an ecommerce environment and good knowledge of Salesforce and Pardot (ideally).
  • Familiar with ecommerce and /or B2B lead generation campaigns.
  • Hands-on knowledge of CRM software (Salesforce, HubSpot, Agile, or equivalent.)
  • Experience of using email marketing software to send campaigns.
  • Understanding of the marketing and sales funnel and/or B2B pipeline.
  • Digital marketing experience.
  • Familiar with ecommerce and /or B2B lead generation campaigns.
  • Creating reporting dashboards that present data and insights in a compelling way.
  • Able to use Excel/GoogleSheets/or equivalent, to an advanced standard.
  • Solution oriented, with a strategic approach to problem solving.
  • A supportive attitude to teammates, sharing ideas, and working together to overcome challenges.
  • Customer focused and curious, with a passion to understand customer behaviours.
If you haven't heard from us within 7 days, I am afraid you haven't been successful this time. Please do keep an eye on our website careermovesgroup.co.uk for further opportunities.

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