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User Acquisition Marketing Manager

  • Location:

    London

  • Sector:

    Marketing, Creative, Digital & Tech

  • Job type:

    Temporary

  • Salary:

    £30 per hour

  • Contact:

    Natasha White

  • Contact email:

    natasha@careermovesgroup.co.uk

  • Contact phone:

    020 7758 4300

  • Job ref:

    BH-39263

  • Published:

    about 1 month ago

  • Duration:

    12 Months

  • Expiry date:

    2021-07-15

  • Startdate:

    2021-06-14

User Acquisition Marketing Manager

Location: London

Length: 12 Months

Rate: £25.50 - £30.93 per hour

Hours: 9am – 6pm

The team:  
Online tools have been a lifeline for many throughout the pandemic and are a catalyst to build an inclusive, sustainable and green recovery. Since 2015, we've helped millions of people find a job, grow their career or business. Now, we are here to help accelerate economic recovery through our tools and training; so that local businesses, communities and people can adopt and grow.

Through our main platform - Digital Workshop - we have already trained over 17 million people in EMEA in digital skills. But there is more to be done, so we’ve committed to help 10 million more people and businesses in EMEA to find jobs, digitise and grow by the end of 2021.

As we work to scale and expand our current programmes, this is an exciting time to join the team!

Duties:
  • Lead online acquisition & conversion for Digital Workshop, including all online paid media buying and planning across the company & other advertising platforms.
  • Manage relationships with online media agencies that support the regional activity, and our local marketing teams (Digital Workshop is present in 63 markets and 32 languages).
  • Support & execute our own & operated channels strategy, including an ongoing SEO pilot and our Home Page Promo efforts.
  • Report back on the overall user acquisition performance and drive further CPT and TU optimizations in partnership with our product & analyst teams.
  • Provide insights & best practices across the board, come up with and test new initiatives to drive growth, and continue the development of refreshed creative assets.
Skill/Experience/Education

Mandatory
  • Passion for advertising-based technologies / solutions and familiarity with what’s out there.
  • Experience in cross-channel media planning which includes digital strategy, implementation, tracking and insights.
  • High Analytical skills, high proficiency in analytical tools.
  • Excellent project management and stakeholder management skills.
  • Approx 4 years experience in paid media management.
Desired
  • Hands-on experience in running online advertising campaigns on various platforms.
  • Deep knowledge of ads & other advertising platforms.
  • Experience in managing cross-functional teams and proven track record of performance optimization.
  • Familiarity with marketing best practices, and digital based measurement methods.