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Senior Data Planner/Strategist

  • Location:


  • Sector:

    PR, Marketing & Digital

  • Job type:


  • Salary:

    Comp salary

  • Contact:

    Kelly Howe

  • Contact email:

  • Contact phone:

    209 758 4300

  • Job ref:


  • Published:

    about 1 month ago

  • Expiry date:


  • Startdate:


Data Planner/Strategist - CRM
Comp Salary
Award winning Agency
My client is a high profile global marketing/advertising agency. Their London hub are currently looking for an experienced Data Strategist/Planner to support two extremely well known clients. This role will require demonstrable data planning/strategy experience, with a focus on CRM and website channels

Role Responsibilities:
·      Lead data strategy for key clients
·      Help to shape their future, through identifying partnerships, licenses and new solutions
·      Develop data and contact strategies through owned channels and identify opportunities to connect to paid channels, working in partnership with the media planning and buying team
·      Translating and distilling analytics and insights into coherent and concise strategies to drive client and customer value
·      Effectively communicating your insights and strategic approaches, converting the complex into simple and compelling narratives
·      Collaborating with Comms Planning and Creative teams to maximise effectiveness
·      Manage growth and development of Data Planner
·      Support new business growth
Skills and experience required:
·      Circa 3 years Data Planning/strategy experience, with a focus on CRM and website channels
·      Experience working with 1st and 3rd party customer data, building insights to inform the data strategy
·      A desire to grow within a creatively driven agency
·      Comfortable in light Analytics, converting data in XLS and building pivot tables
·      Experience working within MarTech ideally including Adobe, Salesforce and DotDigital
·      Experience in CRM / digital agencies
·      Excellent written and verbal presentation skills – ability to simplify the complicated 

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