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Senior Creative Strategist

Job description

Senior Creative Strategist

Location: London

Length: 12 Months

Rate: £38.00 - £47.00 per hour

Hours: 9am – 6pm

 
Overall Responsibilities

The Senior Creative Strategist identifies user insights and translates them into locally-relevant creative assets across the user journey (online and offline ads, websites, emails, product notifications) while leveraging the latest tech innovation and managing industry-leading creative agencies. The creative assets need to be in line with the company’s brand standards and they are expected to drive a positive impact on business results.

Top 3 Daily Responsibilities
  • Develop a creative strategy based on local user insights, industry trends and the latest tech innovation. Define and deploy creative best practice in collaboration with the platforms our client advertises on.
  • Propose new innovative user journeys across marketing-owned creative assets (online and offline ads, websites, emails, product notifications); launch the assets by managing a roster of digital creative agencies and facilitate the go-to-market by collaborating with the media agency.
  • Ensure robust measurement in collaboration with the analytics team and demonstrate the impact of the creative assets on business results with improved Return On Investment.
 
Skill/Experience/Education

Mandatory
  • BA/BS degree Min.
  • 6 years of Direct Response Marketing experience on the client or agency side Min.
  • 4 years experience in creative strategy and creative agency management
  • Superb project management experience with a track record of effectively delivering multiple projects in a fast-moving environment
  • Drive and entrepreneurship: ability to overcome technical and resource difficulties and an entrepreneurial mindset
  • Good analytical and presentation skills
  • Keen interest in online media and technology

Desired
  • Ads certification
  • Analytics certification
  • Hands-on experience in Direct Response
  • Marketing paid media campaign management
 

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