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Scaled Marketing Strategist

Job description

Scaled Marketing Strategist

Location: London

Length: 12 Months

Rate: £31.00 - £38.00 per hour

Hours: 9am – 6pm

The EMEA Scaled Marketing team is looking for a passionate marketer and project manager to drive its lead generation and developer marketing programs, across EMEA. As a Marketing Manager, you are already a dedicated project leader, and will join our client to shape the company narrative in EMEA. As a strong marketer, communicator and project leader, you will run events and lead generating marketing programs and curate and manage their campaign content.

The Scaled Marketing Strategist will provide marketing campaign and event management services for the company covering the mid-market segment and their developer audience.

Core responsibilities:
  1. Create and execute regional demand generation strategies for the scaled segment in partnership with global & regional marketing, sales development and sales.
  2. Oversee demand generation programs that meet/exceed quarterly and annual revenue targets.
  3. Partner with x-functional teams to track end-to-end lead generation and follow up across the demand funnel.
  4. Lead special projects that test new marketing approaches and use advanced analytics to increase ROI
  5. Run and host various digital and physical events throughout the year to drive demand with their target buyer personas.
  • Launch coordinated, scalable marketing programs targeting a range of personas (CxO, developers, Business Development Managers, etc)
  • Work with country marketing teams to localize and deploy on the ground marketing activities, while owning and deploying scaled channels regionally
  • Develop campaign calendars and consistent measurement at every stage of the audience journey
  • Work with operations teams to use tools and processes to track through the marketing funnel and sales-handoff, along with reporting on budgets and return on marketing investment
  • Analyze performance metrics, data and trends and enthusiastically optimize programs to improve performance. Identify opportunities for future programs
  • Create executive presentations to communicate insights, strategy, priorities and results
Minimum Qualifications:
  • BA/BS degree in Business or related field, or equivalent practical experience.
  • +10 years of B2B marketing experience
Preferred Qualifications:
  • Experience in deploying effective demand generation programs at scale
  • Hands-on knowledge of multi-touch campaigns and account-based marketing campaigns, including online digital marketing, offline direct marketing, and events marketing
  • Expert in marketing campaign best practices, enterprise marketing strategies, and company industry trends
  • Track record of executing customer-centric marketing, based on customer insights. Deep understanding of B2B users of company products.
  • Familiarity with CRM systems, marketing automation tools, and end-to-end tracking mechanisms to assess campaign effectiveness and drive campaign optimization
  • Proven project management skills and experience, e.g. managing external agencies and vendors
  • Excellent problem solving skills and analytical capabilities, with the ability to run analysis to strategically approach complex challenges
  • Skilled communicator with strong written and verbal communication skills. Experience operating in a regional role/on a regional scale

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