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Product Marketing Manager

Job description

Product Marketing Manager

Location: London

Length: 12 Months

Rate: £58.00 - £63.00 per hour (40 hours p/w)

Hours: 9am-6pm

Our client is looking for a contractor to join their Product Marketing Team. The ideal candidate will be able to drive product strategy and have a deep understanding of industry competitive landscape, trends, and business models. She or he must have experience effectively collaborating with creative agencies and cross-functional teams to drive results, and developing and executing against global launch plans to bring products to market. This candidate will be expected to push the boundaries of what's possible in marketing, while sharing in our client’s healthy obsession for quality.
 
Responsibilities
• Lead analysis and diagnosis around key opportunity areas across markets and consumer segments
• Leverage quantitative and qualitative insights on people using the app to inform go-to-market plans
• Plan and lead successful product launches and ongoing marketing campaigns, educating people on how to use company products
• Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to create integrated marketing moments
• Lead and collaborate with external creative agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels
• While this is a consumer marketing role, you will also need to understand the multiple players in the ecosystem across consumers, policy makers, news media, governments and advocates to ensure the consumer work is contextually relevant
• Experience flexing between strategic and tactical/execution responsibilities
 
Minimum Qualification
• 7+ years of experience in product marketing or related disciplines for internet and/or consumer technology
• Experience in campaign development and working with agencies
• Analytical and problem solving experience
• Knowledge in web and mobile technologies and the industry landscapes

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