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Product Marketing Manager

  • Location:

    London

  • Sector:

    Marketing, Creative, Digital & Tech

  • Job type:

    Temporary

  • Salary:

    £44 per hour

  • Contact:

    Natasha White

  • Contact email:

    natasha@careermovesgroup.co.uk

  • Contact phone:

    020 7758 4300

  • Job ref:

    BH-39259

  • Published:

    about 1 month ago

  • Duration:

    12 Months

  • Expiry date:

    2021-07-14

  • Startdate:

    2021-06-13

Product Marketing Manager

Location: London

Length: 12 Months

Rate: £39.00 - £44.00 per hour (40 hours p/w)

Hours: 9am-6pm

Our client is seeking an individual who is passionate about building the future of work with Workplace. This position will be responsible for working with cross-functional Product and Business teams to design and execute against global launch plans to bring products to market.

The focus of this role will be to identify short- and long-term opportunities for Workplace to become the communications hub in a company, delivering value for leaders and employees. This role will get involved in product inception as well as launch, and post-launch adoption. This individual will get involved early in the product development cycle to understand and influence the positioning, value proposition, release and promotion strategy for Workplace products focused on the delivery or organisational communications. As such, they will have a strong understanding of communicators and employees and the competitive landscape.

The successful candidate is both data-driven and has the ability to synthesize market trends in the enterprise communication industry and can effectively work with colleagues across the company to drive results. This product marketing role will need to be comfortable guiding early-stage product development as well as leading launch planning and driving product adoption. This role is highly cross-functional and will work closely with the Product, Engineering, Design, Data Science, Research, Communications, Marketing and Business teams.
 

Responsibilities:
  • Develop a strong understanding for the enterprise communications market and opportunities for stronger product positioning.
  • Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis.
  • Manage comprehensive, cross-functional activities including betas, positioning, value proposition and product documentation.
  • Work closely with other go-to-market teams (including within Product Marketing Communications and PR) and Product teams (including Data Science and Research) to ensure launched products are successful and perform against their adoption goals.
  • Work closely with Scaled Marketing to develop & track product adoption campaigns.
  • Analyze product performance, synthesize customer feedback and advocate for improvements.
  • Partner with Product, Research, Communications, Marketing, Business and other key teams.
Minimum Qualifications:
  • 3+ years of experience working in a product marketing, product management, marketing, management consulting, product strategy or equivalent function (partnered with product management and/or engineering on strategy and go-to-market).
  • BA/BS degree.
Preferred Qualifications:
  • Experience in the enterprise collaboration SaaS market.
  • Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment.
  • Experience building adoption focused marketing campaigns.
  • Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact.
  • Quantitative analytical experience and communication skills.