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News Marketing Manager

  • Location:


  • Sector:

    Marketing, Creative, Digital & Tech

  • Job type:


  • Salary:

    £38 per hour

  • Contact:

    Natasha White

  • Contact email:

  • Contact phone:

    020 7758 4300

  • Job ref:


  • Published:

    about 1 month ago

  • Duration:

    12 Months

  • Expiry date:


  • Startdate:


News Marketing Manager [EMEA]

Location: London

Length: 12 Months

Rate: £31.92 - £38.79 per hour

Hours: 9am – 6pm

Area Description:

The EMEA Brand Marketing team is responsible for building greater trust and strong relationships with users, KOFs and partners across EMEA. In this role you’ll also work very closely with the Global news marketing team.

As a News Marketing Manager, you will be responsible for telling our news product stories and helping local EMEA publishers make the most of the company tools and services.

You will develop our news narrative and programs that speak to the company’s role within the broader news and information ecosystem, presenting your ideas with data and insights. You’ll work with a cross functional team to make progress against these goals, building a unified strategy for how we deliver these objectives.

Role Description (and additional job description):

In this role, you’ll work with internal and external stakeholders to develop insights, craft messaging, test messages, and develop programs that engage key opinion formers, news organizations and consumers alike. You’re a consummate communicator who is at ease telling stories across a variety of mediums (video, blog posts, social, presentations, etc) and are passionate about supporting the work of our partners in the news space.

As a clever and out-of-the-box strategist, you will need to be able to explain complicated issues in relatable terms and have creative ideas on how to talk to an audience in a non-traditional way. You are skilled at juggling multiple priorities, are nimble, can thrive in ambiguity, and put an emphasis on tracking progress against defined goals.

  • Optimize and execute tailored KOF and consumer marketing programs that speak about how we are helping news publishers make the most of the company’s news tools and services.
  • Develop a flexible communications strategy that allows us to respond quickly and share information via social media, owned channels and more.
  • Create and manage a robust content calendar that guides our work across EMEA in partnership with our public policy and comms teams.
  • Conduct message testing and further foundational research to guide our efforts, sharing results with relevant stakeholders as needed.
  • Contribute to the culture of the EMEA Marketing and wider GNI marketing teams.
Minimum Qualifications (MQs):
  • BA/BS degree (or equivalent practical experience)
  • 10+ years of work experience.
  • Outstanding written and verbal communication skills.
  • Experience developing and executing communications and marketing plans.
  • Experience influencing cross-functional teams.
  • Detail oriented, project management experience, ability to analyze data and form insights.
Preferred Qualifications (PQs):
  • Problem solving skills with the ability to develop strategy, communications plans, creative campaigns, media plans, customer and market insights, and analyze campaign effectiveness/ROI.
  • Confidence in managing internal / external relationships, specifically the ability collaborate with cross functional teams to reach consensus, drive alignment, and execute to achieve business goals.
  • A project driver with the ability to juggle and track multiple projects and stakeholders in a very fast-moving environment.
  • Passion for news / journalism.