Marketing Manager - Beauty
This international beauty brand are looking for an experienced marketing manager to lead a small team and fully digitise their customer experience. Working for this founder led business there is a real opportunity to grow the marketing team, develop the marketing strategy and make a significant impact to help drive the commercial international business.
Main purpose of role
Lead, create and deliver the marketing strategies and campaigns across the company.
Drive the marketing and branding of the company, product and affiliates.
Raise the profile of the various brands and develop a marketing strategy for the company in line with company objectives and commercial objectives.
Lead, develop, implement, track and optimise marketing campaigns across channels
Create, plan and develop B2B and B2C marketing campaigns including digital campaigns: Web, SEO, email, social media, display advertising
Manage marketing on social media presence across all digital channels
Measuring and reporting on the performance of all marketing campaigns, especially digital
Manage and lead a small team
Manage and understand relevant current marketing tools and strategies. Propose and present new ideas
Lead integrated marketing campaigns from concept to execution
Supporting teams (internal and external partners) to launch campaigns on time and on budget
Engage and collaborate with other teams, and maintain effective internal communications to ensure all relevant company functions are kept informed
Identify commercial trends, insights and optimise spend and performance based on the insights
Develop the marketing, brand and creative strategies for each brand and sub-brand developing and delivering campaigns and communications
Be a brand guardian, with a strong point of view on copy, design and creative approach
across all mediums
Direct and oversee creative solutions across all areas of the business, developing all brand identities through imagery, content and editorial
Partner with Purchasing team to ensure pricing is set according to brand positioning
Work within the Management Team and Sales representatives to plan and develop promotions and events
Budget management and forecasting
To be considered you must have:
Relevant marketing ad digital marketing experience that has been gained in a creative environment - beauty/fashion experience highly desirable
Have lead and developed a team
French language is desirable but not essential
PLEASE NOTE: As much as we would love to respond to all applicants, due to the sheer volume of applications we receive we are unable to respond to unsuccessful candidates. If you have not heard from us within 7 days of sending your CV, unfortunately you have not been selected for the position. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. If you have a disability or additional need that requires accommodation, please do not hesitate to let us know.