Marketing Manager
Location: London
Length: 7 Months
Rate: £35.58 p/h PAYE (Approx. £74K per annum)
Hours: 9am – 6pm
This client is a top 5 tech giant and one of the world’s most popular search engines.
This is a hybrid role, so you will split your time between home office and the clients offices in central London. On-site you will be able to access their amazing facilities and quirky working spaces, as well as free breakfast/ lunch/ dinner, on-site gyms, outdoor spaces and roof gardens, wellness rooms and sleep pods.
Job description:
- Deliver full pieces of projects that are integrated into overarching product marketing efforts, with minimal assistance.
- Develop innovative insights and thorough analysis for marketing leadership and other partners (e.g., Product team, Sales) by scoping and conducting user research and analyzing the market.
- Evaluate product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
- Identify user lifecycle strategy and critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
- Plan and execute prioritized marketing project work by selecting an appropriate method to most effectively achieve project objectives.
- Manage competing priorities and know when to loop in managers to remove roadblocks or obstacles.
- Identify and recommend creative marketing solutions to defined problems via selection of better methods/tools.
- Help leaders identify potential implications for the team and business throughout the problem-solving process.
- Proactively seek out opportunities to improve processes and solve new challenges with direct work, team, or cross-functionally.
- Identify key stakeholders to build a network and contribute to cross-team collaboration.
- Proactively reach out to partner teams to understand their goals, and help their own team adapt its goals to align.
- Act as a trusted partner within their own team and with cross-functional teams (e.g., business, design, engineering, product) in product and feature development and go-to-market processes.
- Seek out feedback from peers and managers and look for learning and development opportunities to grow.
- Help manage relationships with partners, agencies, or temporary, vendors, and contractors (TVCs).
Core Responsibilities:
- Build inclusive culture
- Create product marketing content
- Develop product marketing content strategy
- Generate user insights
- Go-to-market strategy and planning
- Manage campaign and programs
- Promote user engagement
- Provide product and industry expertise
- Segmentation, targeting, and positioning
SKILLS/EXPERIENCE/EDUCATION:
- Brand management
- Campaign management
- Client/partner management/advising
- Data analysis and synthesis.
- Industry knowledge.
- Situational leadership