Marketing Insights Researcher
Length: 11 months
Rate: £53-£58.65p/h (40 hours p/w)
The Marketing Insights Researcher will be an integral part of the marketing team, working alongside the product research team, and will design, execute and deliver high-impact primary research; both quantitative and qualitative. The ideal candidate will be a marketing research expert, with phenomenal analytical and communication skills. This role will be supporting the Marketing team, the main focus areas being related to testing brand sentiment and campaigns. In this role, you will influence marketing and communications strategy. Represent the voice of the consumer and be responsible for measuring the effectiveness of our campaigns across the world. Design and execute innovative quantitative and qualitative research to support the marketing organisation. Design and execute studies to measure the impact of marketing campaigns. You will demonstrate understanding and passion for topics including community, collaboration, equality/inclusiveness and other areas of global importance. Creativity, energy, flexibility, collaboration, and a passion for innovative research are a must.
8+ years of experience in Quantitative and Qualitative research.
Knowledge and experience conducting research among different audiences.
Experience in a B2B/SaaS company.
Experience using primary and secondary research to influence decision making, executives and colleagues.
Knowledge of brand and advertising research, including marketing effectiveness.
Experience directing agencies/vendors.
Ability to execute quantitative research, including questionnaire design, fielding, analytics, and reporting.
Ability to communicate and present to internal and external stakeholders and partners