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Marketing Analyst

Job description

Marketing Analyst

Location: London

Project Overview:

Our team is looking for a marketing strategy and data analyst for a 3 month
contract who is passionate about marketing, has an innate curiosity about
our B2B teams, and is eager to dive into the data to maximise the impact of
marketing efforts.
You are focused on the details while finding ways to tackle big picture
challenges. You will present your findings to marketing leadership to make
data driven decisions.

Overall Responsibilities:
Translate business questions into appropriate analytical projects that
will inform and provide recommendations for the solutions.

Work with complex internal product and client datasets, ensuring that
our marketing activities are being tracked and measured appropriately by
working cross-functionally with our marketing operations and tools team.
-
Identify and convey insights to senior management and cross functional
stakeholders for better decision making, including, but not limited to,
campaign optimization, resource allocation, and partnership priorities.

Top 3 Daily Responsibilities:
-
Ensuring that our marketing activities are targeted properly through
creating a comprehensive data driven segmentation of our client base
-
Develop a coherent integrated communications strategy to those clients,
split by key segments
-
Ensure our initiatives are being measured appropriately and reporting
back results to our marketers, Marketing finance and our senior business
leaders.

Mandatory Skills/Qualifications:
-
BA/BS degree in quantitative or business fields, with 3 years + of
experience in an analytical field.
Excellent analytical and problem solving skills, combined with
impeccable business acumen.
Strong verbal and written communication skills, and ability to present
complicated data findings in a clear and compelling manner.
Expert Google Sheets user, able SQL user

Non-Essential Skills/Qualifications:
Proven experience in measuring marketing success and identifying
opportunities for improving marketing initiatives.

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