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Influencer & Social Partner Manager

Job description

Influencer & Social Partner Manager – Global Music Brand
Permanent/ London
Competitive Salary
This well-known global music brand is looking for a Influencer & Social Partner Manager.   This unique role sits within the Audience Team and will be responsible for influencer marketing strategy and execution across the whole domestic and international roster.   You will also be the point person and key relationship stakeholder with our social partners, including major social networks such as TikTok, Facebook, Triller and Twitter, plus social publishers and channels.
Responsibilities to include:
  • To creatively approach the world of influencer marketing, partnering with talent that creatively spotlight the artist’s music and personalities
  • “Creator A&R” – full immersion in the world of social media, scouting new creative opportunities in the creator and influencer communities for our artists
  • Manage influencer marketing budgets and work with external influencer marketing agencies and freelancers to deliver campaigns with scale, particularly in the worlds of TikTok and YouTube
  • Manage large scale influencer campaigns via direct influencer commissioning
  • Work with the Marketing team to create and distribute gifting packages to key influencers
  • Host influencer and creator talent at events and gigs
  • Produce collaborative content involving our artists and creators
  • Measure success and report learnings regularly to the label
  • Educate the label to ensure fluency in influencer marketing across the floor
  • Look for commercial opportunities for our artists as Influencers
  • Be responsible for pitching for profile, playlisting and amplification across the roster to social platforms that spotlight music, such as TikTok, Triller and Instagram Reels
What you need for the role: 
  • A creative individual who has experience of working in influencer marketing in entertainment (ideally within Music Industry)
  • Passionate about music, social media and the digital landscape
  • A driven networker with a constantly evolving address book. Existing relationships with social networks extremely desirable – existing influencer network essential
  • Experience of managing budgets and measuring value
  • Excellent verbal and written communication skills with the ability to deal with people at all levels within the business
  • Tactful and diplomatic, especially when dealing with Artists and Management
  • Software experience with excel/Google sheets, plus Photoshop, video editing software such as Premiere a bonus
If you haven't heard from us within 7 days, I am afraid you haven't been successful this time. Please do keep an eye on our website for further opportunities.

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