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Head of Campaign Marketing

Job description

Head of Campaign Marketing
Global Music brand
Great salary and benefits

My client is a well known profile global music label, reporting to the Marketing Director, and leading the campaign team, you’ll be responsible for the resourcing, delivery, measurement and success of the brands core-repertoire marketing campaigns.  You and your team will be responsible for engaging new audiences with our artists across key marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences.
 
You will be asked to lead on certain projects, ensuring a collaborative and fully integrated plan that is delivered on time and to budget. You will be a key part of a team reimagining the way audiences discover and rediscover their favorite music, tapping into culture to build on and enhance an artist’s legacy.

Responsibilities will include:

  • Responsible for the management and delivery of all the core repertoire campaigns across all marketing channels including digital.
  • Lead the campaign team looking after artist marketing campaigns driving maximum commercial return.
  • Management of the campaign team including two direct reports, providing ongoing support, inspiration and direction along the way.
  • Responsible for resourcing key core repertoire campaigns within our marketing plan.
  • Oversees the development of impactful & effective creative assets with the creative content team & external agencies as appropriate.
  • Plan & execute best-in-class marketing campaigns and plan & execute best-in-class marketing campaigns 

To be considered:

·      A passion for music
·      A versatile marketer with a leading brand or agency that has played a role in shaping culture.
·      A proven track record leading the development and execution of fully integrated marketing campaigns and have strong digital experience across multiple channels.
·      A great communicator with strong influencing skills & experience conveying creative ideas & plans to internal & external stakeholders.
·      A deep knowledge of audiences – including demographics, behaviours, and media habits.
·      Motivated by long-term vision and strategy and ensure all campaign activity aligns.
·      Fluent in data and can identify winning insights.
·      Experience in developing marketing lifecycle campaigns moving audiences from awareness, to engagement to superfans
·      An experienced leader bringing a great attitude and motivate and inspire those around you.
·      Comfortable developing brand strategies using both quantitative and qualitative insights.   

If you haven't heard from us within 7 days , I am afraid you haven't been successful this time. Please do keep an eye on our website careermovesgroup.co.uk for further opportunities.

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