Back to Job Search

Digital Marketing Manager - Consumer Goods

Job description

Digital Marketing Manager Lead -  Consumer Goods
Permanent/ London
Competitive Salary
Our client is a market leader in their specialist field, within the drinks industry.   They are looking for a Digital & Performance Lead to join the marketing team, reporting to the Brand & Marketing Manager.  This role will suit an energetic digital marketing professional, someone who feels energised by the opportunity to take audience insights & analytics and create engaging digital-first marketing activations that have a significant impact on the sales & marketing funnel.  From a marketing content perspective, the role will focus on performance and digital channels and will require working collaboratively with the other members of the sales & marketing teams.  The Digital & Performance Lead will work closely with the CRM Lead to use Salesforce to define audience segments and adapt marketing activity to deliver the optimal outcome.
Key areas of responsibility:
  • Plan and execute all paid social media and digital display campaigns.
  • Collaborate with the Social & Lead on creation and implementation of all AV campaigns
  • Oversee all Paid Search activity
  • Support the CRM Lead with the overarching SEO plan.
  • Create reports that bring to life the performance of digital campaigns.
  • Support to the CRM Lead to create powerful reporting dashboards.
  • Utilise the sales & marketing data to recommend actions to optimise the sales process.
  • Design email campaigns to drive engagement with prospects and existing customers.
  • In collaboration with the CRM Lead; utilise Salesforce Pardot to send and analyse email campaigns
What you need for the role:
  • Digital media and performance marketing e.g. Paid Search, PPC, Digital Display, Paid Social, YouTube/VOD advertising etc.
  • Advanced knowledge of Paid Social and Business/Ad Manager tools.
  • Comfortable using Google Analytics, YouTube Studio, and Google Ads.
  • Familiar with CRM systems e.g. Salesforce, Agile, Hubspot etc.
  • Building email marketing campaigns in Salesforce Pardot, Klaviyo or equivalent
  • The ability to present data and insights in a compelling way e.g. dashboards, dynamic reports.
  • Familiar with ecommerce and /or B2B lead generation campaigns. (desired)
  • Appetite to support our direct sales team providing them with data driven insights on the marketing & sales pipeline. (desired)
  • Advanced use of Excel/GoogleSheets/or equivalent, to an advanced standard. (desired)
  • Results driven and solution oriented, with a strategic approach to problem solving. (desired)
  • Highly analytical, proven ability to translate data into actionable insight, supported by great communication skills. (desired)

Similar Jobs

View All Jobs
Consumer Marketing Lead - Tech
LondonComp salaryTemporary

Consumer Marketing Lead  11mth temp contract Global Tech brand Central London (WFH currently) Working for one of the top social brands in the world as an experienced Consumer Marketeer you will lea...

CRM/Marketing Manager
LondonComp salaryPermanent

CRM/Marketing Manager Global Music Label Comp Salary This role comprises of a comprehensive consumer relationship-marketing service to a music label and most importantly to their consumers. This ro...

Digital Research Manager - TV
LondonCompetitive salaryPermanent

Digital Research Manager - TV Comp salary & bens Central London but WFH currently This sought after boradcasting brand are looking for 5+ years' work experience in a non-linear digital media / vide...

eCommerce Manager

eCommerce Manager – Music (eCommerce) Permanent/London Competitive Salary   Our music client is looking for an eCommerce Manager to join their team.  To deliver, project manage and oversee store bu...

e-Commerce Manager

eCommerce Manager - Music Permanent/London Competitive Salary   Our well known music client is looking for a eCommerce Manager to work with their frontline labels on all eCommerce activities and ma...

Senior Marketing Manager

Senior Marketing Manager - Music 12mth Contract Location - London/hybrid Our client is a high profile music/entertainment brand and they are looking for a Senior Marketing Manager to join their mar...

Marketing Manager
OxfordComp salaryPermanent

Marketing Manager - Hospitality Oxford area Comp salary My client is a well known hospitality chain based in/around the Oxford area.  The Marketing Manager will primarily be responsible for plannin...

Marketing Manager

Marketing Manager– Music Permanent/ London Competitive Salary   Our global music client is looking for a Marketing Manager to join their team.    Responsibilities: Produce and manage marketing camp...

Marketing Manager
LondonComp salaryPermanent

Marketing Lead - Clean-tech Perm role London Competitive Salary   My client is a fast moving clean-tech company. They are seeking an experienced Marketing Manager, with a strong track record of del...

Junior Marketing Manager
London£35000 - £40000 per annumPermanent

    Junior Marketing Manager Permanent/London Salary 35-40K   Our multifaceted international client who create, develop, own and operate a diverse portfolio of venues, spaces, events and experience...

Marketing Manager
London£40000 per annumPermanent

Marketing Manager – Retail Permanent/ Fulltime London Salary 36-40K   Our client is looking for a Marketing Manager to lead a small team.  This is a newly created role and is an exciting opportunit...

Membership Marketing Manager
London£40000 per annumPermanent

Membership Marketing Manager – Charity Permanent London/Hybrid Salary - £40K    Our client is looking for a Membership Marketing Manager to support their Engagement and Communications team, by lead...