Back to job search

Digital Marketing Manager

  • Location:


  • Sector:

    Marketing, Creative, Digital & Tech

  • Job type:


  • Salary:

    £55000 per annum

  • Contact:

    Natasha White

  • Contact email:

  • Contact phone:

    020 7758 4300

  • Job ref:


  • Published:

    27 days ago

  • Expiry date:


  • Startdate:


Digital Marketing Manager

Location – Remote & West London

Comp salary

Our client is a technology enabled company operating within the Energy sector. Their desire is to help their customers to lower their energy costs through a broad range of energy efficiency and management products.

They are seeking an experienced digital marketeer who will own all things digital for marketing of the company and it’s sub brands.

  • Working alongside the Group Head of Marketing, you will develop the tactics behind the current lead generation channel strategy of web, social, ppc, search, email, native Ads.
  • Ensure continuity of my clients websites with agency support.
  • Migrate outbound comms from Mailchimp to Hubspot / Pardot, integrating into the CRM, Salesforce.
  • Manage external agencies, freelancers, vendors and partners to ensure the delivery and performance of lead generation activities
  • Work alongside out PR Team to ensure an integrated communications plan of rich and inspiring content, PR and social activity possesses and always on approach.
  • Leverage data and insights to inform campaign strategy, content, and tactic mix, and then work cross-functionally to oversee the execution of programs.
  • Measure and report on the performance of marketing campaigns, using standard analytics tools.
  • Track, measure, and report on the campaign performance against agreed-upon metrics, working cross-functionally to identify gaps and action plans to course-correct as the campaign execution unfolds.
  • Build and maintain marketing plans and associated program calendars, along with updating, and reporting out program level budget.
  • Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and reporting.
  • Take on ad-hoc projects as needed.
To be considered for this role:
  • 5+ years of Digital Marketing and Demand Generation marketing experience, preferably within an energy/sustainability/cleantech subscription-based company.
  • Demonstrated success with end-to-end campaign design, rollout, and project management.
  • Experienced with CRM database management, running outbound batch campaigns and lead nurturing through Pardot or Hubspot.
  • Experienced with WordPress CMS, and Google Analytics preferred.
  • Experience in audience analysis, messaging, content and journey mapping, program development, and measurement.
  • Familiarity with inbound and outbound channels (Digital, events, sales outreach, email, partner, content marketing) and an understanding of how they can work together to form an optimal channel mix.
  • Demonstrated ability to create close alignment and collaboration with other teams.
  • Bachelor’s degree in marketing, Communications, or similar field preferred.