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Digital Marketing & Strategy Manager

Job description

Digital Marketing & Strategy Manager Location: London

Length: 12 Months

Rate: £148.00 per day  

Hours: 9am – 5:30pm

Develop campaigns against given objectives based on the overall campaign strategy:
• Coordinate and deliver creative concepts and result driven communication strategies
• Provide logistical support to help coordinate high profile events including talent tours and premieres including dealing with talent

Develop and provide campaign materials:
• Lead and deliver publicity material capture from talent tours (generic interviews, photography, B-roll, AV features) in-line with defined budget
• Coordinate material launch dates and manage AV material localization process with relevant teams and agencies
• Service material hosting destinations such as DDS and Media Manager
• Monitor the media and escalate stories of particular interest or concern
• Work with Social Strategy Manager on delivering social creative assets for use by EMEA markets

Direct and support campaigns across the EMEA markets:
• Supervise the creation of localised AV assets for Europe/UK within budget
• Manage regular calls on local market campaign ideas and service strategic guidance on positioning/targeting, idea sharing and best practice examples
• Execute pan-European 3rd party partnerships and coordinate for EMEA
• Manage and deliver material requests from local markets

Help organize and oversee special events
• Initiate digital opportunities during junkets, premieres, influencer events etc.
• Look after influencers & content creators during dedicated events if applicable

Relationships
Work closely with the global publicity and digital teams in Los Angeles
• Coordinate global launch activities, timelines and material distribution
• Day-to-day liaison with the relevant studio teams in the US
• Coordinate material requests and localization processes with relevant teams in the US and Europe
• Streamline communication between US & EMEA markets to ensure information is timely, local market needs are met and campaign recommendations for Europe
• Maintain communication with EMEA & UK Marketing & Publicity teams to ensure all digital opportunities are maximised

Work with the senior management
• Create and deliver campaign presentations for filmmaker meetings, Executives, etc.
• When required - Represent the department in meetings and events
• Liaise with senior stakeholders in US/UK offices on campaign direction, updates and service strategic recommendations on content

Maintain relationships with the other lines of business, including DTC, Music, DMD, HE etc. where required
• Key point of contact for LOBs on campaign materials
• Strengthen relationships with departments across the business to identify and maximize promotional opportunities – Media Distribution, Music Group, Home Entertainment
• Ensure relevant information and idea sharing
• Identify & develop integrated activities and materials to maximise opportunities across the business and to support key franchises

Liaise with agencies and partners if applicable
• Manage agencies on campaigns from brief through to approval; to be within budget and on-brief
• Work with relevant digital platforms and stay up to date on content creation opportunities

Qualifications:
• Extensive experience in the entertainment industry specifically within Film & Home Entertainment
• Success in a consumer facing PR/Marketing role within a professional organisation ie major media company, publisher, or agency
• Strong numerical analysis and interpretation skills
• Proven ability to think strategically & creatively
• Extensive knowledge of digital media, products and the entertainment industry (Film/Studios PR/Marketing planning an advantage)
• Strong presentation skill

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