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Digital & Performance Lead

Job description

Digital & Performance Lead -  Drinks Industry

Permanent/ London

Competitive Salary

 

Our client is a market leader in their specialist field, within the drinks industry.   They are looking for a Digital & Performance Lead to join the marketing team, reporting to the Brand & Marketing Manager.  This role will suit an energetic digital marketing professional, someone who feels energised by the opportunity to take audience insights & analytics and create engaging digital-first marketing activations that have a significant impact on the sales & marketing funnel.  From a marketing content perspective, the role will focus on performance and digital channels and will require working collaboratively with the other members of the sales & marketing teams.  The Digital & Performance Lead will work closely with the Web & CRM lead to use Salesforce to define audience segments and adapt marketing activity to deliver the optimal outcome.

 

Key areas of responsibility:

· Plan and execute all paid social media and digital display campaigns.

· Collaborate with the Social & Lead on creation and implementation of all AV campaigns e.g. YouTube, Digital Video Platforms, and Co-Op/Partner activity.

· Oversee all Paid Search activity e.g. Google Ads, Bing etc.

· Support the Web & CRM lead with the overarching SEO plan.

· Create reports that bring to life the performance of digital campaigns.

· Support the Web & CRM Lead to create powerful reporting dashboards.

· Utilise the sales & marketing data to recommend actions to optimise the sales process.

· Communicate insights throughout the team: Sales, Product, Marketing and Customer.

· Design email campaigns to drive engagement with prospects and existing customers.

· In collaboration with the Web & CRM Lead; utilise Salesforce Pardot to send and analyse email campaigns

 

What you need for the role:

· Digital media and performance marketing e.g. Paid Search, PPC, Digital Display, Paid Social, YouTube/VOD advertising etc.

· Advanced knowledge of Paid Social and Business/Ad Manager tools.

· Comfortable using Google Analytics, YouTube Studio, and Google Ads.

· Familiar with CRM systems e.g. Salesforce, Agile, Hubspot etc.

· Building email marketing campaigns in Salesforce Pardot, Klaviyo or equivalent

· The ability to present data and insights in a compelling way e.g. dashboards, dynamic reports.

· Familiar with ecommerce and /or B2B lead generation campaigns. (desired)

· Appetite to support our direct sales team providing them with data driven insights on the marketing & sales pipeline. (desired)

· Advanced use of Excel/GoogleSheets/or equivalent, to an advanced standard. (desired)

· Results driven and solution oriented, with a strategic approach to problem solving. (desired)

· Highly analytical, proven ability to translate data into actionable insight, supported by great communication skills. (desired)

 

If you haven't heard from us within 7 days, I am afraid you haven't been successful this time. Please do keep an eye on our website careermovesgroup.co.uk for further opportunities.

 

 

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