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Data Insights Analyst - Customer Loyalty

  • Location:

    London

  • Sector:

    PR, Marketing & Digital

  • Job type:

    Permanent

  • Salary:

    Competitive

  • Contact:

    kelly howe

  • Contact email:

    kelly@careermovesgroup.co.uk

  • Contact phone:

    07806709057

  • Job ref:

    38000

  • Published:

    3 months ago

  • Expiry date:

    29 Feb 00:00

Data Analyst - Customer Loyalty - Media

Comp salary

Central London  

High profile media brand is  seeking an experienced Data Analyst to support one of the brands most important and new digital area. Sitting alongside Marketing and part of the Data Insight team this role and dept are responsible for developing the strategic use of the customer database via delivery of reporting and insights. It helps deliver the customer vision by using data and appropriate statistical methodologies to:

KEY RESPONSIBILITIES

·  Understand the brands customer base, their engagement and behaviours

·  Identify key customers, why they are valuable, and support the customer acquisition and retention strategy

·  Deliver analysis and insight which can help drive new/existing revenue streams

·  Support decision making around customer communications, product development and advertising pitches

· Provide evidence and insight to support Customer Strategy in refining the strategy, approach and objectives for the B2C business going forward

·  Help answer the wider strategic questions faced by the senior management team 

KEY SKILLS/PERSON SPECIFICATION

Solid experience in delivering customer data analysis 

Degree qualification in a statistical subject such as Maths or Psychology.

High understanding working with platforms with customer data  - advanced knowledge and experience of SQL (essential) required. Knowledge and experience of FastStats (desired), R or SAS preferred

Experience at building and implementing propensity models and customer segmentations -

Essential

Ability to translate business and commercial issues into an analytical brief

Excellent communication and interpersonal skills

Skilled in producing written reports and presenting results of analysis (surface the insights from the data and turn this into actions and strategic changes to the relevant stakeholders)

Someone who is motivated and enthusiastic about getting into the data to identify opportunities that others have missed

Team player

Commitment to achieving results

Ability to work independently when required, and take initiative and lead when required plus the ability to multi-task and be flexible in a fast-paced and changing environment

Passion for the consumer essential

 

PLEASE NOTE: As much as we would love to respond to all applicants, due to the sheer volume of applications we receive we are unable to respond to
unsuccessful candidates. If you have not heard from us within 7 days of sending your CV, unfortunately you have not been selected for the position. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender,sexual orientation, age, marital status, or disability status. If you have a disability or additional need that requires accommodation, please do not
hesitate to let us know.