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Data & Insights Executive

  • Location:

    London

  • Sector:

    Marketing, Creative, Digital & Tech

  • Job type:

    Permanent

  • Salary:

    £33000 - £35000 per annum

  • Contact:

    Polly Hall

  • Contact email:

    polly@careermovesgroup.co.uk

  • Contact phone:

    0207 758 4300

  • Job ref:

    BH-39437

  • Published:

    8 days ago

  • Expiry date:

    2048-12-03

  • Startdate:

    2021-07-18

Data & Insights Executive - Healthcare

Permanent /London

Salary 33K - £35k

 

Our healthcare client is looking for a Data & Insights Executive to join their team at an exciting period of digital transformation.  This includes the development of a new website, the implementation of a new CRM platform and the delivery of a self-service portal/app, all designed to significantly improve the customer and patient experience and enable more accessible care.   The Data & Insights Executive will work with the Digital Manager to establish and implement new measurement and reporting methods as well as analyse digital performance data.   To also work with other business stakeholders such as the Business Intelligence team to understand wider business insights, the IT team for the management of data impacted by integrated systems with our CRM platform, as well as marketing and communication colleagues to analyse marketing performance data and customer segments.

 

Responsibilities to include:

  • Day- to-day management of Google Analytics, including ad hoc analytics requests and the development of weekly and monthly website performance reports. Develop dashboards, set up goals and present insights to the team as well as to a range of business stakeholders.
  • Support with the delivery of a conversion rate optimisation (CRO) programme by measuring relevant website metrics, identifying trends and helping to influence insights into action.
  • Support the marketing and digital teams by providing useful and actionable reports evaluating and tracking the effectiveness of CRM programmes, managing segments and measuring segmentation strategies to increase conversion and drive engagement.
  • Continue to evolve web, social and other analytics work, developing areas such as attribution modelling and goal conversions
  • Day-to-day management of CRM data including data cleansing, duplicating segments, data archiving in line with data retention policies, processing marketing consent opt-outs and aligning CRM data with data from the patient information management system
  • Proactively working through data to fill gaps and ensure complete records sit within our CRM system.
  • Act as the Data Custodian within the team, responsible for the quality of the data managed, as well as ensuring that data processes follow GDPR/Data regulations
  • Ensure that processes are in place to manage CRM and website data effectively and efficiently and that corporate data standards are met.
 

What you need for the role:

  • At least 3 years’ experience in an analyst/data/insights role supporting a marketing or digital function
  • At least 3 years’ experience of CRM data management, ideally within Microsoft Dynamics 365
  • In-depth knowledge of analytics tools (e.g. Google Analytics, Optimizely, Oracle, Optimize, Full Story etc)
  • Experience with analysing data from marketing automation platforms e.g. Click dimensions, Marketo or similar
  • Experience with reporting tools e.g. Data Studio, Power Bi, Tableau etc
  • Experience of Google Tag Manager is desired
  • Knowledge of SQL is desired
  • Experience of analysing Google Ads data is desired
  • Experience developing marketing personas using data and insights is desired
 

If you haven't heard from us within 7 days, I am afraid you haven't been successful this time. Please do keep an eye on our website careermovesgroup.co.uk for further opportunities.