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Commercial Marketing Manager

Job description

Commercial Marketing Manager – Music & Live Events

Hybrid | London

Salary £34,000

Perm

Are you an experienced Commercial Marketing Manager | Executive, who understands and has experience in live and commercial events?   Your role will be to devise and implement dynamic, data-driven marketing activity to maximise ticket sales across our client’s infamous live music program and to develop a new B2B marketing strategy that will generate new business for our client’s internationally recognised space for hire and commercial events arm.

To be considered for this role, it is vital that:

  • You have proven experience at manager level in commercial marketing, sales, audience development and engagement, delivering strong, multi-faceted campaigns which meet or exceed target.
  • Experience of budget management and contributing to financial forecasting.
  • Direct experience of the UK live music, events or entertainment industry.
  • Data-driven, with the ability to gather and present information, compile reports, make recommendations and analyse data to refine marketing and sales techniques.
  • An understanding of audience segmentation and use of audience analysis tools.
  • Experience of digital marketing, content development, innovative use of social media channels and programmatic media planning / buying as a tool for driving sales and revenue.
Your duties will include, but not be limited to:

Gigs:
  • Manage the year-round marketing of live music at our client’s venue, holding the budget, devising and implementing innovative, effective campaigns that profiles the venue, maximizes ticket sales and meet audience targets.
  • Oversee all gig announcements and on-sales inline with overall venue marketing strategy
  • Full campaign management for two flagship music festivals, from planning, creative development, appointing and working closely with media and PR agencies to reporting and evaluation.
Events B2B:
  • Manage the year-round marketing of commercial hire events at our client’s venue, holding the budget, devising and implementing innovative, campaigns that profile the venue, maximizes income and meet commercial targets.
  • Design and deliver effective and dynamic multichannel event marketing campaigns
Line management:
  • Provide leadership to, coach and support the Marketing Assistant in managing their day to day workload and priorities.
Other duties:
  • Seek opportunities to make meaningful links with our client’s work with young people and campaign activity.
  • Attend events and meetings relevant to the role, some of which may take place outside of regular office hours.
  • Be committed to putting young people at the heart of everything we do.
 

Our client is an iconic music venue and a hub of inspiration. Artists and emerging talent alike create extraordinary work and young people have the space to grow creatively as individuals. They believe in the power of creativity to change lives. By giving young people the chance to engage with the arts through their music, media and performance projects, they inspire them to reach further, dream bigger, and achieve more.

If you haven't heard from us within 7 days, I am afraid you haven't been successful this time. Please do keep an eye on our website careermovesgroup.co.uk for further opportunities.

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