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Catalogue Marketing Executive

Job description

Catalogue Marketing Executive – Music
Permanent/Full time
London (currently hybrid)
Our global music client is looking for a Catalogue Marketing Executive to work within frontline label teams to drive catalogue consumption of on-roster frontline artists.  If this sounds like the role for you then read on…

What the role involves:
  • Identify opportunities for catalogue growth and marketing for on-roster artists with catalogue.
  • Develop marketing campaigns and artist strategies that maximise all potential revenue streams and audience growth, for Frontline label’s active on-roster artist catalogue. Such campaigns to complement and add value to artist’s new music strategies.
  • Be the catalogue marketing expert in the frontline label, and instill catalogue best practice in frontline marketing, audience and commercial planning.
  • Develop and execute marketing, audience growth & commercial for priority active frontline catalogues ahead of large moments such as: new releases, press moments, viral/trending moments, tour, and key anniversary events.
  • Lead strategy and execution on catalogue campaigns at frontline label: working and communicating with artist management, as well as frontline and the Marketing Team.
  • Represent the client within the assigned frontline label suggesting and developing catalogue strategy for artists in marketing, sales, digital, strategy, and partner meetings.
  • Use analytics & consumer insights to inform effective playlisting initiatives, marketing & commercial decisions.
  • Use audience insights, consumption analytics and understanding of cultural context to deliver appropriate and relevant campaigns.
  • Ensure reporting of campaigns, artist timelines, overall release schedule is communicated with both labels (client & assigned frontline label).
  • Develop and maintain thorough knowledge of assigned label’s catalogue including history, charts, social media platforms, digital and grassroots marketing efforts.
  • Create and deliver regular updates for all campaigns highlighting growth areas and opportunities on priority catalogue and releases, as well as monthly release updates to assigned frontline label.
  • Lead regular executive meetings between client and assigned frontline label.
What you need for the role:
  • A passion for music and previous experience within the music industry
  • A great communicator with strong influencing skills & experience conveying creative ideas & plans to internal & external stakeholders
  • A deep knowledge of audiences – including demographics, behaviours, and media habits.
  • A proven track record leading the development and execution of fully integrated marketing campaigns
  • Fluent in data and can identify winning insights
  • A proven track record developing marketing lifecycle campaigns moving audiences from awareness, to engagement to superfans
  • Collaborative by nature and get energy bringing people together
  • Comfortable in a fast-moving, constantly evolving environment and you have the maturity to bring stability to challenging situation
  • Comfortable developing brand strategies using both quantitative and qualitative insights. 
  • Strong project management skills
  • Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy
If you haven't heard from us within 7 days, I am afraid you haven't been successful this time. Please do keep an eye on our website for further opportunities.

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