Job description
Brand Marketing ManagerLocation: London
Length: 12 months
Rate: £40-44 p/h
Hours: 9am-6pm
We are seeking for a contract position for an experienced Marketing Manager to manage our clients gaming marketing efforts in EMEA & LATAM, driving awareness and evangelism of our clients gaming related platform products among creators and developers in region. This person will join the regional marketing team focused on adding strategic value to the gaming business through scalable and impactful marketing activations.
The ideal candidate is knowledgeable and passionate about gaming and video streaming, preferably with experience in content creator, developer, and influencer marketing roles. The applicant understands different market dynamics, the competitive landscape, industry trends, and how to impact creator sentiment positively, Experience managing effective collaboration with cross-functional teams, external vendors, and agencies.
The regional marketing manager will be responsible for all aspects of regional B2B marketing, driving marketing programs, virtual events, video case studies, live shows and educational content collaterals.
Responsibilities:
- Activate the EMEA marketing plans by collaborating closely with global, regional and in-market cross-functional teams (including partnerships, PR, events, design, product) to deliver world-class marketing activations
- Manage EMEA marketing programs and virtual events targeting gaming developers and content creators in region. Lead the whole process from planning to execution, demonstrating exceptional project and stakeholder management skills
- Lead the development of content marketing initiatives, including educational content for virtual homegrown or industry events, video case studies, video live shows, presentations, as well as content for on/off platform marketing channels
- Develop marketing programs and collateral to drive adoption and support education of our clients gaming platform and products
- Track, analyze and communicate quantitative and qualitative metrics to measure marketing impact
- Manage regional localization of global content and collaterals by coordinating seamlessly across internal reviewers and agency contacts
Preferred Qualifications:
- Bachelor’s degree or relevant experience in equivalent fields
- 8+ years work experience in Marketing or Product Management in technology (games, tech, consumer or B2B)
- Experience in the gaming industry, with knowledge of gaming influencer marketing and competitive landscape
- Experience partnering with creative and events agencies, product management and/or engineering organizations
- Experience managing large scale industry & homegrown events
