Audience Development Executive

Job description

• Consult data and research to understand and identify audience growth opportunities.
• Achieve strategic alignment with cross-functional teams including A&R, Marketing, Creative Content, Planning and Commercial to deliver one integrated plan.
• Work on key releases alongside the marketing lead to shape the overall marketing plan, being ultimately responsible for recommending digital tactics and ensuring their success.
• Research, select and manage digital agency partners as deemed necessary to deliver work we cannot manage in-house.
• Take responsibility for the growth of audiences across key digital channels such as Facebook, Twitter, Instagram, YouTube, TikTok and eCRM among others.
• Broker collaborations with the above digital partners to gain additional promotional support and profile.
• Bring original digital ideas and concepts to the table and oversee asset production with internal / external teams as appropriate.
• Employ measurement to make the most of our ability to test, learn and optimise, proving successes and explaining failures to enrich future activity.
• Prudently manage the allocation and expenditure of Audience Development budgets.Guide more junior members of the team and label to build skillsets and confidence.

• You are a versatile digital marketer with a proven track record of growing highly-engaged digital audiences.
• You deeply understand culture including domestic and global trends.
• You have deep knowledge of audiences including subcultures, niche behaviours and media habits.
• You are well versed in how artists and music feature on major digital platforms, with an operational understanding of how to manage each platform and content best practices.
• You are confident assessing large data sets and deriving insight to help inform our approach.
• You possess a working knowledge of HTML and Adobe Creative Cloud, especially Photoshop.
• You are skilled with Microsoft Office programs, notably Excel and Powerpoint.