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Apps Merchandising Manager

Job description

Apps Merchandising Manager

Location: 12 Months

Length: London

Rate: £25.00 - £30.00 per hour

Hours: 9am – 6pm

As a Merchandising Manager for our client you will impact millions of users everyday by owning merchandising efforts end-to-end for the Apps vertical within your market(s).
  • You will be the expert on the content, user needs, and the local ecosystems.
  • You will work with Merchandisers from other verticals on country strategy, Business Development on understanding strategic partner needs, and Product & Engineering on supporting new platform capabilities.
  • You will develop and execute against a scaled apps merchandising strategy across the EMEA region [with particular focus, but not limited to, GB, FR, DE, RU]; delivering retail promotions for the Apps vertical while continually analyzing performance metrics and optimizing the user experience.
  • You are able to understand what content is compelling for users and can create editorial focused on top user needs.
  • You have knowledge of EMEA markets and are familiar with content publishing systems.
  • You bring extensive experience in an online or mobile business; a keen devotion to the user; superb organization and communication skills; and a track record of beating traffic, conversion and revenue goals.
As a Merchandising Manager;
  •  You will help build and maintain the company’s merchandising program. Based on your digital content marketing experience, you will coordinate and launch effective online campaigns and promotions.
  • You bring to the table strong retail instincts, sharp analytical abilities, and impeccable oral and written communication skills.
  • You are comfortable working cross-functionally with product, design, marketing, engineering, and other teams to develop an innovative user experience.
  • It’s important that you be able to work both independently and collaboratively to develop new content features and scalable merchandising processes.
  • You’ll also have a track record for successful prioritization, meeting critical deadlines, and enthusiastically addressing challenges with an eye toward problem solving.
Responsibilities:
  • Develop the scalable regional merchandising strategy for the Apps vertical and execute against the global plan.
  • Own the regional merchandising program and create apps campaigns and content for EMEA markets.
  • Analyze internal data, market research and industry trends to select content to promote and to understand how users are engaging with the recommended apps
  • Develop user insight for the Apps vertical, research new and trending's apps as well as help test these apps for quality and usefulness.
  • Develop best practise and processes to further enable the highest quality delivery of campaigns and content in region.
Skill/Experience/Education

Mandatory
  • BS/BA or equivalent work experience 5 years of experience in a merchandising or marketing role for an online commerce or digital content business.
  • Knowledge of the apps ecosystem, categories and business models Deep knowledge and experience of the EMEA region.
  • Experience of working cross-functionally Fluency in English both written and verbal
Desired
  • Strong analytical skills; ability to analyze research or performance data and apply that analysis to optimize merchandising strategy.
  • Ability to work with partners to develop co­-promotion or cross-­promotion strategies and campaigns.
  • Ability to advise on strategies and product requirements to enhance merchandising capabilities.
  • Strong communication skills and collaborative working approach.
  • 3+ years of experience working in function or company focused on mobile, ecommerce or gaming Fluency in German.

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