Back to Job Search

Analytics Lead

Job description

Analytics Lead - Ecommerce
Competitive salary plus benefits
Hybrid/Central London

My fast growth global high profile fashion E-tailer has an incredibly exciting opportunity for an Analytics Lead. As Analytics Lead you will own the e-commerce Analytics capability delivering actionable insights and reporting for all Digital functions to generate business growth. Reporting to the Chief Digital Officer you will build a best-in-class Analytics suite of tools for all platforms (marketing, web and app). Manage data collection, comprehensiveness, quality and data governance through an effective tagging and data management process together with owning the creation of segments and audience management to drive increases in lifetime value. You will also act as a data evangelist, driving data-driven decision making across the organization.

Key responsibilities
  • Own the overarching Digital analytics strategy, evolving and planning the core elements of analytics to become a fast-learning organization that uses data to improve our consumer experiences and drives business growth.
  • Lead and drive development of an actionable analytics roadmap providing clear overarching investment and vendor prioritization for analytical tools across functions.
  • Lead and drive the data governance (data taxonomy and classifications) and tagging strategy and its execution across all platforms.
  • Lead and manage an advanced consumer analytics team that provides insight to improve conversion on .com and app, actively reporting and improving the respective KPI's.
  • Support driving quality traffic acquisition around paid digital media options and innovations and organic (SEO) search to relentlessly drive more traffic to .com universe in the most efficient way.
  • Owner of all consumer data and CDP (future state) from anonymous data points to well-known profiling.
  • Lead and drive consumer segmentation/audience design, with the goal to improve engagement with our consumers across all digital touchpoints (marketing channels, web and app).

Skills and experience

  • Experience of setting up and leading an Analytics teams in an eCommerce environment
  • Deep understanding of eCommerce transactional processes, pricing, and payments in a relevant industry
  • Data driven mindset with proven experience in successfully delivering measurable business value
  • Excellent interpersonal and communication skills, with ability to influence senior leaders and built support from stakeholders across the business
  • Strong experience collaborating with product design and marketing teams to evolve customer experiences
  • Strong, positive attitude, with the ability to embrace uncertainty and to lead change

Interested? Please apply today! If you haven't heard from us within 7 working days it likely you have been unsuccessful this time around.

Similar Jobs

View All Jobs
Strategic Planning & Ops Lead - Sales Tech
London£57 - £63 per hourTemporary

Sales Strategy & Operations Lead - Global Tech 11mth temp contract Central London (WFH currently) Working for one of the top social brands in the world, the Strategic Planning & Operations team are...

Consumer Marketing Lead - Tech
LondonComp salaryTemporary

Consumer Marketing Lead  11mth temp contract Global Tech brand Central London (WFH currently) Working for one of the top social brands in the world as an experienced Consumer Marketeer you will lea...

Marketing Manager
LondonComp salaryPermanent

Marketing Lead - Clean-tech Perm role London Competitive Salary   My client is a fast moving clean-tech company. They are seeking an experienced Marketing Manager, with a strong track record of del...

Demand Generation Marketing Manager
LondonComp salaryPermanent

Demand Generation Marketing Manager Energy/Clean Tech brand Comp salary/package My client is a disruptor in the energy tech space. They are rapidly growing and have recently featured as a ‘Stock to...

Demand Generation Marketing Manager
LondonComp salaryPermanent

Demand Generation Marketing Manager Energy/Clean Tech brand Comp salary/package My client is a disruptor in the energy tech space. They are rapidly growing and have recently featured as a ‘Stock to...

Head of Data Science - Retail/Tech
LondonCompetitive salary plus bensPermanent

Head of Data Science Retail/tech brand Competitive salary plus bens   Working for this innovative retail/tech brand, as Head of Data Science, you will be responsible for building a Data Science tea...

Digital Account Manager
LondonCompetitivePermanent

Digital Account Manager  - Media Permanent/Full time London (hybrid working) Competitive salary    Our global media client are looking for a versatile Digital Account Manager to work on a few fast ...

Administrative Business Partner
London£40000 - £20 per hourTemporary

Administrative Business Partner Duration: ASAP for 3 months As an Administrative Business Partner, you're at the heart of your team's operations and activities and the soul that keeps your team mov...

Catalogue Marketing Executive
LondonCompetitive salaryPermanent

Catalogue Marketing Executive – Music Permanent/Full time London (currently hybrid)   Our global music client is looking for a Catalogue Marketing Executive to work within frontline label teams to ...

Global Marketing Director
LondonComp salaryPermanent

Global Marketing Director – Ad Tech Permanent/London Competitive Salary plus share options My client is dynamic and fast growing tech company who is working with some of the world’s most prestigiou...

Program Manager
London£65.91 - £71.71 per hourTemporary

Program Manager   Location: London       Length: 12 months Rate: £65-71 p/h Hours: 9am-6pm   We are looking for someone who combines a passion for internet services like our clients', with a deep k...

Digital Account Director
LondonCompetitive salaryPermanent

Digital Account Director – Media London | Hybrid Competitive salary Perm Our media client has a strong team of digital experts who word across their client’s entire marketing eco-system to drive be...