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13744190 Brand Manager 3m

Job description

Brand Manager

Location: London

Length: 3 Months

Rate: £330.00 - £380.00 per day

Hours: 9am – 6pm

 

You will drive and project manage the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive;

  • Recruitment/Re-recruitment – both from a customer and consumer perspective
  • Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP
  • Fame – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our client’s salience and brand love objectives
  • Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase
 

Top Accountabilities

Functional:

  • Brand performance analysis – rigorous, robust brand performance analysis and identifying issues and opportunities to drive recruitment
  • Working with the SBM to understand how to work all the levers of value creation and margin enhancement for the brands
  • Measurement & evaluations to drive A&P effectiveness, evaluating effectiveness of activity and contributing to investment strategy and decisions
  • Manging intelligent, inspiring and effective briefs that lead to breakthrough ideas
  • Evaluating creative ideas and giving simple, effective feedback vs fit to brief
  • Flawless execution, consistently executing marketing programmes with excellence
  • Project managing various elements of brand plans, being able to manage multiple stakeholders at the same time, leading the team to a successful outcome.
  • Assist in driving the brands through: C&E, digital, social, activation etc. with cross-functional teams
  •  
Skills:

Leadership:

 

Win through Execution

  • Works effectively with the wider team and takes a wide view of their accountabilities
  • High energy and ambition to achieve successful outcomes and high standards
  • Scan the environment constantly and adapt plans with pace
  • Inject a restlessness to win and unlock capacity to decide and act quickly
  • Demand brilliant execution to ensure the company always wins at the point of purchase
 

Shape the Future

  • Sees the big picture and possibility from multiple angles and through a creative lens
  • Frames issues in a way that creates clarity and incorporates others' best thinking
  • Challenges themselves and others to take on new or unfamiliar tasks and ways of working
  • Enable others to imagine the future and be brave to act boldly now
  • Insist on sufficient data and insights that quickly move our client to action
 

Inspire through Purpose

  • Works to make a significant difference to the brands/market
  • Reads their environment and understands how culture and context influences people's perspectives
  • Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
  • Communicates in a compelling, persuasive and impactful way
 

Invest in Talent

  • Displays confidence in their ability to meet challenges and succeed
  • Maintains belief and optimism and bounces back quickly from setbacks or failures
  • Demonstrates a realistic and thoughtful awareness of their own capabilities
  • Takes ownership of their development and growth
 

Ideal experiences / Qualifications / capabilities

  • 1-3 years of relevant marketing experience or commercial experience with in Marketing
  • English Speaking
  • Existing capability to build genuine relationships built on mutual trust & respect
  • Demonstrated brilliant execution, with an achievement of high standards
  • Deep personal accountability for great performance
 

Education:

  • Degree

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