Dialogue and Career Moves Group investigate ‘THE DEATH OF ‘THE BRAND’ AS WE KNOW IT?’
Four marketing and branding experts and world renowned authors Andy Law (Chairman at Fearlessly Frank/ex Chairman and Founder of St. Lukes), David Arkwright (ex Unilever) Robert Mighall (Corporate storyteller + brand comms for GSK, Shell and Pearson), and John Grant (Award-winning author and brand consultant), will debate when a brand is not a brand, when story takes more precedence than brand and how the internet age continues to decimate established marketing strategies.
What is the future of ‘the brand’, and what does this mean for those working behind the scenes?
Find out at this exclusive event, take part in some lively debate over drinks and nibbles and receive a complimentary signed book by one of our experts.
The panel will be chaired by David Woods, editor-in-chief of Dialogue - a global magazine for leaders and managers, and introduced by senior team members at Career Moves Group.
About the Guests
Andy Law, Chairman of Fearlessly Frank (and former chairman of St Luke’s) is widely recognised as one of the UK’s foremost practitioners of breakthrough business thinking. A best selling author and international speaker of high regard, Andy has, over the years, shared the podium with the likes of Mikhail Gorbacev, President Clinton, Bono and the astronaut Buzz Aldrin. Andy has chaired companies, meetings and debates since 1995, including sessions of the World Economic Forum in Davos and industry discussions at No.10 Downing Street.
Profiled in Harvard Business Review Oct 2000 | Winner Ernst & Young Entrepreneur of the Year 2002 | Profiled in Charles Handy’s Book The New Alchemists | Winner of the Millennium Ethics Award, Business Ethics Magazine
Implosion: What The Internet Has Really Done To Culture And Communication is out now.
Andy is also a regular blogger for Huffington Post: http://www.huffingtonpost.co.uk/andy-law
David conceived, created and executed the ‘Dirt is Good’ brand idea for Omo across five continents in the notoriously difficult laundry category.
David’s passion and expertise is focused on the ways by which brand vision and brand teams can work together to achieve a common ambition. He has spent much time developing tools and approaches that link the two.
David has helped major blue chip clients to achieve and land their brand ambition. Clients include: GlaxoSmithKline, SABMiller , BP/Castrol, Cobra, Bacardi, Barilla and Unilever.
Former Oxford fellow in English literature and editor of the Penguin Classics series, Robert now works in corporate communications as a specialist in storytelling, helping companies big and small explain themselves better through narrative. Only Connect, his book on The Art of Corporate Storytelling was published in December 2013.
Part brand consultant, part writer, Robert has over 12 years’ agency experience, working for the likes of GSK, Shell, Pearson, Lloyds Banking Group, Anglo American, Capita, Severn Trent, JLT, The Share Centre, The NHS, and Steria.
John Grant’s latest book ’Made With’ charts the emergence of a vibrant new type of brand from the emerging markets. This new type of brand is Made With – more concerned with design, community and fusion – rather than the classic Western brand that is “Made by” (by Coco Chanel or Steve Jobs)based upon the cult of the ego, icon, author and personality.
John is also the author of Co-opportunity (2010), the award-winning Green Marketing Manifesto (2007)and three previous books. His first book, The New Marketing Manifesto (1999), was named one of theTen Best Business Books of 1999 by Books Online. John was co-founder and head of strategy at creative agency St Luke’s (as featured in the Harvard Business Review and Fast Company magazine) back in the 1990s.
Since 1999 John has advised global and local clients on brands, marketing, behaviour change, strategy, sustainability and innovation. John’s clients have included Amazon, the BBC, Cisco, Ernst & Young, HSBC, IBM, IKEA, ING, innocent drinks, LEGO, Microsoft, Nando’s, Napster, Natura, Nokia, O2, Philips, Unilever and various departments of the UK and Swedish governments.
Event compère - David Woods
David is editor in chief of Dialogue. He has a career spanning 10 years in business journalism writing for and editing titles including PRWeek and HR magazine. In 2012, he was presented with the accolade of HR Journalist of the Year and Talent Management and Career Development Journalist of the Year at the Towers Watson Awards for Excellence in HR Journalism. He also regularly speaks at or chairs industry events on HR and often comments on workplace related issues in national media.