Digital Marketing Manager Roles
The role of the digital marketing manager is to raise brand awareness online through developing, implementing and managing marketing campaigns that promote a company and its products and/or services. As well as this the digital marketing manager is responsible for driving website traffic and acquiring leads/customers.
Responsibilities:
· Responsible for digital marketing traffic driving initiatives across both performance and digital brand activations
· Responsible for PPC, SEO, Affiliates, Paid & Owned Social & Digital Display
· This role is a key interface between the global media, creative and brand activation departments to fulfil local marketing needs
· As Digital Marketing Manager you will manage both the performance marketing and digital brand budget
· Manage channel optimisations together with agencies to drive cost efficient channel performance
· Lead UK and global communication to share market knowledge, performance and innovative digital marketing activities to improve performance
· Provide day-to-day management and support for the Digital Marketing team
Skills
· Excellent at developing close and preferred relationships with key platform partners to get deeper insights, adapt to evolving best practices and secure first-to-market opportunities
· Strong communicator and brand ambassador
· Builds relationships with key internal and external stakeholders
· Thrives in a dynamic, changing and fast-paced environment