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Marina Boor

Five Hacks to Build a Successful LinkedIn Profile

  • by Marina Boor
  • 24 Jul 2015

There are more than 364 million members in 200 countries on LinkedIn – that’s a lot of people! So how can you make sure that you stand out from the crowd? Whether you are actively job hunting, use it as a networking tool, or just like a place to record your career achievements, there are a few easy hacks that will help you to make your LinkedIn profile shine.

1. Tell a compelling story

Your profile summary is your chance to tell other users and connections about you and your career. It should tell a compelling and cohesive story, reminding your audience about what you’re doing and why you’re doing it.

Don’t fall into the trap of writing in third person. Describe who you are, what you do, how long you’ve been doing it, your specialties, why you do what you do along with a reminder of your contact details.

If your number one aim is to find a new job, then you may want to expand on your career ambitions and the kind of places you would like to work – just remember that your current employer might see this!

2. No selfies, please!

As the saying goes, a photo speaks a thousand words, so choose your profile photo carefully. It should be simple and professional, ideally a head and shoulders shot. Don’t be afraid to inject some personality, but avoid a photo of you at a party or on the beach.

3. Give solid examples

If a photo speaks a thousand words, then a project will speak 2000. Whether you’re looking for a new job, want to connect with potential clients or just shout about your achievements, then ‘projects’ are a great way to do it.

You can, and should, link to any major projects you have worked on and attribute them to the role and organisation in which you completed them. You can add collaborators and attribute elements of the project to colleagues and external agencies – share the love!

4. If you don’t ask you don’t get

You’ve perfected your profile, highlighted your skills and experience, so now it’s time to get some recommendations from people you’ve worked with.

You can add up to 50 different skills to your profile, all of which are then endorsed by your connections. This is a great opportunity to demonstrate the range of your skills and experience, so be sure to add as many as you can – just make sure they are relevant.

Recommendations are more like a personal testimonial for you and a great job you have done. Don’t be afraid to ask your connections to recommend you. You could even set yourself targets to receive a certain amount of recommendations per month.

5. Be social

Don’t forget that LinkedIn is a social networking site. It’s important that you take time each week to engage with contacts, post and share content and even contribute with your own insight and knowledge.

According to LinkedIn, users who post 20 or more pieces of content per month, can increase visibility of their profile by up to 60%. Plus, you’ll position yourself as an active member of this online community and increase your credibility.

Follow these basic tips and you’ll be a LinkedIn pro in no time!

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