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Marina Boor

Are you Making these Mistakes on LinkedIn?

  • by Marina Boor
  • 11 Sep 2015

There are more than 380 million members on LinkedIn, so it is no surprise that 94% of recruiters and hiring managers use the platform during the recruitment process – a figure that is only set to grow. Whether you’re looking for a new job or not, Career Moves Group gives some LinkedIn mistakes that you don’t want to make.

1. You haven’t reviewed your profile for ages

If you haven’t reviewed your profile in a while, then stop what you’re doing and take a look at our blog post on perfecting your LinkedIn profile. Before you do anything else you should update your summary and experience, ask for new recommendations as well as add details of any recent projects or skills.

2. You don’t have a profile photo

According to LinkedIn, your profile is 14 times more likely to be viewed if you have a professional photo. If your photo is blurry, dark, unprofessional or shows other people or pets, then you should think about changing it.

3. You’re only checking job adverts

Don’t fall into the trap of thinking that LinkedIn is purely a job board. Make a list of companies that you would love to work for and follow their company pages. You’ll automatically be shown business updates in your news feed, giving you the first glimpse of what the organisation is doing, developments in the industry, as well as an insight into what it might be like to work there.

Take it to the next level by interacting with them by commenting and sharing updates.

4. You don’t have many connections

LinkedIn is a professional social networking site, so you should use it as one. If you only have a few connections, aim to build this up over a few weeks. Start by connecting with people you already know by importing your email contacts. Simply log-in via LinkedIn and you’ll be able to send a request to anyone in your email address book in just a couple of clicks.

You can then begin to look for people outside your network using relevant keywords and filters using the search bar. Only connect with people who are relevant to you – don’t spam people!

5. You’ve not been sending personalised connection requests

It’s good to connect with people outside your immediate network, but if you’re sending a generic connection request then chances are you won’t be accepted. When reaching out, make sure you send them a personalised invite outlining why you would like to connect and how it will benefit them.

6. You haven’t joined any groups

Groups on LinkedIn are ready made professional networks. There are thousands of different groups covering pretty much every job and industry. Make a plan to join a variety of groups, which will support you in your current role as well as help you towards your future career goals.
Set aside some time each week to review your group memberships. Get involved by joining conversations, starting debates or answering member questions.

7. You’re a passive member

If you can post 20 times per month, you’re likely to receive around 60% more traffic to your profile than someone who never updates their status. If you specialise in a certain area or can give insight into a particular topic, then consider publishing content to LinkedIn Pulse, which you can then share across your networks.

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